“You must be absolutely vigilant to what your beer looks, smells, and tastes like to the consumer.” – Kim Jordan, New Belgium Brewing, CBC 2013 I’d agree with Kim on a number of levels. 1. WEB studies women and beer. We get direct input from women about wanting to go-to beers they can rely on. […]
What is WEB?
Females comprise over 50% of the global population. Beer is a universal beverage. Women Enjoying Beer (WEB) is the world’s only company that studies women and beer. Conducting qualitative research on women and their relationship with beer, we’re able to educate both consumers and professionals based on that research. Asking lots of “Why?” questions of the female consumer leads to singular insight that is immediately useful and positively impactful when utilized by the beer industry. Any industry that wants to realize market understanding of the female buyer and consumer can inquire about our services. Please reference the Services page to get started.
We’re also asked: Does the world need this? To that we say resoundingly YES! Studying and then educating forward changes the world for the better. Anytime a population that has not been included in a conversation is invited and can contribute in a meaningful way aids progress for all. Women and beer are everywhere. It’s time to make the world a better place with research based education of women + beer. We’ve much to do. Thank you for being here. Call on us when we may be at your service.
Ginger Johnson, Founder
What do we do?
Women Enjoying Beer offers a variety of services always customized to fit clients and situations, consumer to professional, beer industry and otherwise. All services are directed at using education to shift culture forward.
- Internal Education within Companies
- Internal Education for Your Accounts (like Distributors)
- External Education for Consumers (at events, festivals & private affairs)
- Presentations and Speaking (including fundraising events)
- Writing and Content Development
- Festival and Event Advisement and Consulting
- Market Research for Your Brands
- Brand Evaluation per the Female Consumer
- EduTainment for your events (conventions, conferences, retreats)
- Beer Presentations and Lessons
- Beer and Food Tastings and Pairings
- Cooking With Beer Presentations and Lessons
We also offer high quality Women Enjoying Beer branded beer gear for women and men – please visit this page to order your goods today!
Get your WEB Beer Gear
High quality WEB branded Beer Gear makes a terrific statement on your support of the beer community at large. We’ve got goods from Women’s & Men’s tees to Aluminum signs to fun hats. Check out the online shop here.
Events for 2013:
- 10/10 – 10/13
Great American Beer Festival : GABF : Denver, Colorado
BeerRadio : KSKQ.org : Steve Bahr : Umpqua Brew Fest