Women Enjoying Beer

What Women Want

Jul 14, 2009

Since my speciality is authentically and accurately marketing beer to women, I get

Minneapolis Focus Group, May 2009

asked over and over “What do women want?”.

While I am unable to answer that question on the big scale, I am able to offer some insight on the female consumer beer front.

• Well, here’s one thing.
• Here’s another.
• And here’s yet another.

So far, I’ve identified over 30 categories, specifically (and growing) that women are talking about in relation to beer. Everything from health & beer (needs a ton of enlightenment) to where women drink to flavor & taste issues.

Get in touch when you want to find out how to better reach the 50.9% of the population that happens to be female.

There’s potential coming out your mash tun.

Tags: accuracy, authenticity, Education & Training, Marketing, what women want, women & beer