Magazine Reinforcement
Nov 24, 2009
I’ve read several magazine articles lately pointing to a common theme. When you educate women, you fulfill a societal call for bettering the world. Lofty? Yes. Realistic? Yes again – especially within these articles. And it’s happening worldwide.
The Rotarian’s The Virtue of Small Change by Jon Conroy and Fast Company’s Separate and Equal by Kate Rockwood are just two examples.
The connection being that when you educate women, you empower, you progress, you flourish better, quicker and more completely.
This may seem a stretch to some so I’d ask you to compare women educated in beer to the success of your beer business.
If you were to capture just a single percentage more of the only 25% of women who drink beer, if you only got say 5% more drinkers, how would that affect your beer business? How would that affect the ancillary businesses surrounding your beer business? Going farther, how does that impact you community and the world at large?
It’s a big thought that’s easy to start movement on.
Seeking out a ‘new’ market segment, that Kelly & Clipper City also understand, is the first step. “I am in total agreement with your assessment that women are a hugely overlooked market segment…“, says Kelly.
Authenticity, accuracy, realistic goals. It’s all attainable and all within your reach.
Be part of the solution and you’ll help the entire world do better. Think big starting small. Tip the domino.
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