This Is (not) The Way To Do It
Jan 11, 2010
This article is a perfect example of how NOT to market to women.
Cross country WEB van finding women everywhere who enjoy beer
The beer community is fortunately blind to gender in pricing.
Yes, this crap still happens. It’s up to everyone to change gender bias. And it’s why Women Enjoying Beer exists. I’ve had some critics say “why make it (WEB) gender oriented at all.” Well, when this stuff stops happening to a enormous MARKET SEGMENT (what gender is) then we’ll all be good.
Until then, I’ll continue strategizing over a beer….
Tags: gender bias, unacceptable
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