Full Sail Ahead: Smart Festival Tabling Materials
Feb 20, 2012
We recently participated in a festival in Central Oregon, the KLCC BrewFest. One particular thing of note today is tabling materials for breweries at festivals.
What you out on the table is a piece of your brand that consumers can take with them or admire. Have you ever asked consumers what they’d like to see at your table? If so, good. If not, why not? Chances are good you’re investing at least some money in what you’re putting out into the universe.
Be smart and responsible with your schwag
Make sure the money you invest is hitting the target AND generating further interest and action in your brand. Pointless, crappy, off color, or tired items need to be passed over. The world does not need more foam koozies (killer on mother nature too!), if you bottle beer you can offer bottle openers (I guess) although it’s a tired idea, and in general re-look at what you’re buying to give away.
Take full responsibility of what you’re offering – even though you’ll not be at the end of the cycle. Responsible companies that think these things through resonate with women and they’ll benefit from increased and stronger brand patronage. “Oh – you care about the earth? Then I’m more likely to try/care about your brands.”
The best giveaway from this recent festival I found and took home with me was from Full Sail. They had simple, well designed, easy to read Beer Pairing Tips cards along with recipe cards. BINGO!!
These are useful and usable items that make a minimum impact, are easy for supporters to mail to other friends thus helping you market further, and straight forward.
Beer enthusiasts like to cook with beer. Women are still buying the majority of groceries so putting smart giveaways like these will go farther than you think.
With the frenzy of inventive cooking being hot and lots of media attention around it right now, you can cash into this activity. Women and men will enjoy taking a nod from your brewery on how to use this incredible beverage as a cooking ingredient as well.
Simple, easy, economical, and no foam.
Tags: beer recipe cards, cooking with beer, environmentally responsible, Full Sail Brewing, KLCC Brew Fest 2012, smart giveaways
February 20th, 2012 at 9:19 am
Great point with the food pairing. I am not sure why I didn’t think of that but I know what my next fridge magnets will have on ‘em!
February 20th, 2012 at 10:44 am
What a great idea to give away recipe cards. Wouldn’t those paper coasters be awesome with different recipes on each of them using beer? I know I love cooking with beer. When a recipe only calls for a small amount that is even better because I don’t have to feel guilty for drinking the rest, can’t waste it!