About
Purpose of Women Enjoying Beer
Women Enjoying Beer (WEB) develops and serves the female beer enthusiast. We’re the only organization anywhere doing as much, from the consumer vantage point, to benefit the craft/beer industry.
1. To Service The Professional Beer Industry
To help the industry grow and successfully develop the female craft beer enthusiast. In order to create new market segments and gain market share, you have to equally dedicate marketing efforts and a budget that go with the new markets. Marketing to women is not a token or single initiative idea.It’s an enormous opportunity to engage in IF you know that marketing to women is different than marketing to men. If you’re a brewer, brewery, distributor, retailer and any other beer oriented business call WEB to talk about differentiating yourself to appropriately market beer to women. Developing the female market and getting them to buy and enjoy your beers and related goods is a way to strengthen your business and serve more customers.
2. To Encourage Female Beer Enthusiasm.
Women are 50.9 % of the population. By courting the female beer buyer more and more women can learn about and learn to enjoy the incredible flavors of beers. As a beer specialists, WEB can help you create affinity groups to help share and grow the beautiful thing we know as beer. These groups are formed to provide a comfortable and fun format to learn about beer and connect with other women – which can help you grow your female clientele (read: no cannibalization of your existing market share). When you want to start a group in your town, burg or city, contact me.
How Women Enjoying Beer Started
I started falling for the taste of beer several years ago. Having been a self educated wine drinker and liquor drinker, an opportunity to learn about beer presented itself to me one weeknight at a favorite local place – where they happened to make their own beer.
And I said to myself, “Self, it’s time to find out what beer is about.” That started the delightfully tasty and fascinating ascent into beer enlightenment. In those following years, it’s been great fun and fascinating learning about different beers, styles, flavors, breweries and the incredible people involved in and around the beer industry.
Most of all, I believe in the people of beer, both professionals and consumers, the community and the enormous opportunity the enormously under tapped female market share has to offer. From the people stirring the kettle to the ones pouring a draught beer – all with an enthusiastic passion. The consumers in search of information to help them grow their appreciation of quality beer are wanting and needing more education as well. They’re some of the most proactive, enlightened, engaged, smart, forward thinking, progressive, socially & environmentally responsible, and fun people on the planet. WEB helps the whole beer community with education for all, based on the research we conduct.
When beer people get together, you can rest assured that there will be tasty beer, lively conversation, and terrific relationships built. It makes the endeavor all the better.
Cheers!
