Purpose of Women Enjoying Beer
Women Enjoying Beer (WEB) is the only independent company focused on the female consumer and beer.
WEB exists to bring together two very universal things in life: Women and Beer.
By talking about these two parts of life as we know it, we can make progress on a much bigger plane. It takes everyone to make progress happen so we study women and their relationship with beer, engage with consumer and professionals of all makes and models, and continue to challenge incorrect myths, damaging stereotypes and open minds to rethink how we look at life.
Qualitative research mines the “Why” behind our decision making. There are myriad reasons we all make choices. Since we study the world biggest population (females) we can help a vast array of industries, organizations, associations, and businesses examine, attract and keep the highly valuable females market. The research we do crosses all of these areas of life and business.
Ginger Johnson, Founder, is available for professional services covering marketing advisement, brand and image evaluation as it relates to the female buyer and consumer, marketing consultation, spaces and places evaluations, internal and external education and training, consumer facing edutainment, private beer and food events, press and media appearances and writing.
Contact her at 515.450.7757 (PST time zone) and Ginger@WomenEnjoyingBeer.com. Phone calls always preferred over email.
Herstory – a few highlights and notes:
2008: Company was founded (in Iowa) to pursue this question: “Why don’t more women enjoy beer?” It’s been the driver of the business to find out WHY and continues to push progress forward.
2009: WEB launches at the Craft Brewers Conference in Boston, MA, USA. Ginger presents ‘What About The Other 50%? Developing and Serving the Female Beer Consumer’ to a packed audience.
Ginger travels cross country on a Home-Free Tour, covering 15K miles with her family. Along the way various women + beer events take place: Snake River Brewing/WY, Standing Stone Brewing Company/OR, GABF/CO among them. Lots of tasting the local beers and foods as travels progress.
2010: New World Headquarters is established upon completion of the trip (OR = new home). Extensive brewpub consult ensues; WEB launches monthly meet-ups for women and beer, works with various clients to educate, consult and progress the idea of beer in the community as positive attribute.
2011: Begins to be invited to festivals to educate and vend wares as requested by consumers, presents at the National Beer Wholesalers Association national convention (2nd year in a row)
2012: Attends 27 fests and events across the country, educating, entertaining, vending and meeting with interested people; speaks at 2012 CBC, 2012 NBWA (3rd year), service clubs close to home; Industry Sponsor at Great American Beer Festival
2013: Will celebrate 5th year in business (November), invited to Toronto’s Festival of Beers (1st American on stage/Beer & Food demo)/Canada, invited to present and judge at Congreso Cerveza Mexico/Mexico City, more fests, presenting, writing, and educating.
2014: Continued research to discover all the facets of Why for the female consumer, expanding to various industries including beer, food, beverages; extensive travel on deck; monthly TV segments of cooking; writings in various publications. Returning and new clients welcome.