I find this to be a head scratcher: “MillerCoors Makes Manly Pitch With New Hard Cider Brand” – watch the ad courtesy, Ad Age. The article states: “Hard cider is one of the hottest sectors in the alcohol business, but MillerCoors thinks the category is still missing some testosterone….Smith & Forge is going after the […]
What is WEB?
Females comprise over 50% of the global population. American females make 75 – 85% of all purchasing decisions.
Women Enjoying Beer (WEB) is the world’s only company that studies women and beer. Conducting qualitative research on women and their relationship with beer, we’re able to educate both consumers and professionals based on that research. Asking lots of “Why?” questions of the female consumer leads to singular insight that is immediately useful and positively impactful when utilized by the beer industry.
All industries that want to realize market understanding of the female buyer and consumer can inquire about our services. Please reference our Services page to get started.
We’re also asked: Does the world need this? To that we say resoundingly YES!
Studying and then educating forward changes the world for the better. Every time a population that has previously not been included in a conversation is invited and can contribute in a meaningful way aids progress for all.
Women are everywhere.
Discovering how women make their decisions is at the core of how we work with you to improve the world.
It’s time to make the world a better place with research based education of women + how they make decisions. We’ve much to do. Thank you for being here. Call on us when we may be at your service.
Our clients cross industries and organization groups. When you want to successfully attract more female market share, call us. We can help.
Onward. Thank you.
Ginger Johnson, Founder
What do we do?
Women Enjoying Beer offers a variety of services always customized to fit clients and situations, consumer to professional, beer industry and otherwise. All services utilizes research based education to shift culture forward.
No matter what industry, community, or organization you are with, chances are strong we can help you grow and flourish.
- Internal Education within Companies
- Internal Education for Your Accounts
- External Education for Consumers (i.e. events, festivals & private affairs)
- Presentations and Speaking (including fundraising events & service clubs)
- Writing and Content Development
- Festival and Event Advisement and Consulting
- Market Advisement for Your Brands
- Brand Evaluation per the Female Consumer
- Retail Advisement
- Educational Entertainment for your events (conventions, conferences, retreats)
- Lively Demos and Lessons
- Beer and Food Tastings and Pairings
- Cooking With Beer Presentations and Lessons
- Recipe Development to highlight your beverage and food brands
We also offer high quality Women Enjoying Beer branded gear for women and men – please visit the WEB Shop page to order your goods today!
Get your WEB Beer Gear
High quality WEB branded Beer Gear makes a terrific statement on your support of the beer community at large. We’ve got goods from Women’s & Men’s tees to Aluminum signs to fun hats. Check out the online shop here.
Events for 2014:
- BeerRadio, Wednesdays, streamed weekly on KSKQ.org 5 – 6 pm PST
- First Taste Oregon, Salem OR January 24 & 25
- KLCC Brew Fest, Eugene OR February 7 & 8
- Valentine’s Day, February 14th – Treat the women & men in your world to a fresh beer!!