Women Enjoying Beer(WEB)
WEB is the only company on the planet that researches women and their relationship with beer. We’re researchers, educators and marketers.
When you’re ready to see success marketing to women, call us to help you develop and serve the female beer consumer.
- American women make 75 – 85% of all USA purchases, across categories
- Females make up the global population majority
Results equal increased patronage and engagement, sustainable market share growth, revenue build, purposeful and profitable education and training, and continued growth of a female audience.
WEB services are designed and customized to develop, grow and strengthen your female beer consumer market share. Growers, manufacturers, vendors, suppliers, brewers, guilds, distributors, retailers, restaurants, bars and every business involved in the beer world can benefit from knowing how to market to women.
Marketing to Women
Doing the front-end work will be worth all of the time and effort it takes when you see the resulting back-end goals – increased traffic, revenue and satisfaction of customers and employees. It will also lead you into the future by providing solid customers, referrals for your wares and breed goodwill.
Would you brew beer without a recipe? Marketing is about having the right recipe – by first doing your homework, finding out all the pertinent information, THEN buying supplies and turning on the mill to mash in.
All services are customized to the particular client. Call us to begin the conversation. Rates and fees are commensurate on goals, time lines, and reach. Clear Letters Of Agreement (LOA) are how we work with clients to make sure everything is crystal clear, objectives, responsibilities and all details are laid out, measurable and attainable.
- Market Research
- Internal Education and Training
- External Training and Education
- EduTainment Sessions
- Workshops for Consumers and Professionals
- Marketing Strategy and Advisement
- Branding and Image Review and Evaluation
- Store Audits – Female Friendly Spaces & Places
- Operation Evaluation
- Consulting on all aspects of marketing beer to the female beer consumer
Call Ginger, Founder & Owner at 515.450.7757, Pacific Standard Time, USA
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What Else Do You Have In Mind?
As a creative business person, we can develop an infinite number of ways to help you grow and develop the female market share. Get in touch – let me know what you’re thinking about.
Initial consults (to determine a good fit) are always free.