Services

Women Enjoying Beer(WEB)

WEB specializes in helping brewers, distributors, retailers, and supporting vendors and suppliers develop the female consumer beer enthusiast. Results equal increased patronage and engagement, sustainable market share growth, revenue build, purposeful and profitable education and training, and continued growth of a female audience.

WEB services are designed to develop, grow and strengthen your female beer consumer market share.

On-demand services means efficiency, efficacy and cost savings right away.


Marketing to Women

Doing the front-end work will be worth all of the time and effort it takes when you see the resulting back-end goals – increased traffic, revenue and satisfaction of customers and employees. It will also lead you into the future by providing solid customers, referrals for your wares and breed goodwill.

Would you brew beer without a recipe? Marketing is about having the right recipe – by first doing your homework, finding out all the pertinent information, THEN buying supplies and turning on the mill to mash in.

Services Offered

1. Knowledge Sharing Consultations on Marketing Your Brewery & Beers to Women.

  • Thorough, comprehensive, dedicated tangible and measurable results. Focused specialized initiative on authentically and properly marketing craft/beer to female consumers. Customized to best fit your business and your consumer pool.
  • Space audit of your pub, restaurant, brewery, and work environment to improve it for an increased female audience

2. Focus Groups

  • Organize and plan, gather women, conduct and lead groups to collect information, synthesize data and present actionable instruction to your company
  • Evaluate new and potential markets before openings and launchings, while open and when expanding
  • One time and ongoing means WEB is able to ensure information is accurate and reflective of current times

3. Education & Social Programs Review and Advisement

  • Examining current programs and planning, suggest modifications and improvements
  • Agreed upon arrangement of frequency, communication style, visits, and synthesized information
  • Women’s and Men’s educational opportunities and ideas for 100% of the beer population
  • All staff education and training on awareness and proactivity for owners, operators, staff, customers, vendors, and suppliers

4. Events & Recreational Beer Enthusiast Clubs

  • Help pick out an appropriate and relateable name per the identity of your business, organize and plan, advise on marketing to gain speed in communities for your ideas, set them up with the right structure, host and conduct, invite guests, monitor, gather feedback, and plan forward
  • Customize packaged for best set up and ensure complete concept planned, started, and in place and working
  • Monitoring service on regular time frequency to optimize and maximize dollars invested

5. One-on-One Workshops

One-on-One 1-hour Marketing Beer To Women session that develops and serves the female beer consumer through events, consulting/knowledge sharing, writing, speaking, training and education.

We’ll coordinate to find a time and location to meet that works for both of us. Please provide the best phone number in the message portion of your registration so I can reach you to make arrangements.

You’ll get singular knowledge that you can immediately apply to helping your specific beer business grow during this hour session with Ginger.

This is an excellent opportunity to learn what hundreds of women across the country are saying about beer and how they want to be engaged and how that can positively impact your business.

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What Else Do You Have In Mind?

As a creative business person, we can develop an infinite number of ways to help you grow and develop the female market share. Get in touch – let me know what you’re thinking about.

Initial consults (to determine a good fit) are always free.

Thank you.