Inaugural Beer Dinner Menu

Wow! Everyone at last nights inaugural Women Enjoying Beer & Kaleidoscope beer dinner event had a ball. Forty one people came to enjoy, learn, nosh, and savor beer and food together. And that they did!

Wes and the kitchen staff did a stellar number on the 5 courses, Amber and Elle were excellent servers, and our hosts were perfectly lovely. And of course – the guests make the party. Linens on the table, fresh (low profile) flowers accented the elevation of beer to the dinner table, and positive comments aplenty during the evening.

Here’s the menu we reveled in. When we get some pictures ready we’ll post them as well – because you know – a picture is worth a thousand tastes!

Course 1

Southern Oregon Brewing Pinup Porter paired with smoked salmon and caper spread on toasted baguette rounds with lemon juice, cream cheese, Tabasco, fresh cracked pepper and chives

Course 2

Widmer Brothers Hefeweizen paired with Tricolor salad made of mixed greens, walnuts, apples, Gorgonzola cheese, honey vinaigrette and cracked pepper, garnished with a solitary orange section

Course 3

Walkabout Brewing Jabberwocky Strong Ale paired with Cellentani pasta combined with Italian sausage, mushrooms, sauteed onions and garlic topped with Parmesan and basil

Course 4

Ninsaki Quantum Pale Ale partnered with Kaleidoscope’s signature offering – PIZZA! – an elegant pie with hand tossed delicious crust layered with said lightly fried eggplant, mozzarella, marinara topped with Parmesan and fresh basil

Course 5

Wyders Pear Cider – a total surprise for people – paired with an amazing pear simmered in honey, cloves, wine, star anise, and bay leaves, cooled and dipped in melted chocolate and rolled in almonds drizzled with pear syrup.

Incredibly scrumptious!! Many thanks to all who partook and enjoyed. When shall we do this again?

Ode to Ode

Anyone (else) read Ode?

I like the mission – Community for intelligent optimists.

Cheers for good news, stuff that can motivate us and keep us all going.

p1000881So a friend passed me the July 2009 copy recently – page 6 in the hard copy, link here. “Zen and the art of drinking beer.” Hmmmm….yea??

The correlation of meditative beer drinking, slowing down, enjoying the moment and therefore the flavor and all the deliciousness of beer.

Sung is correct “We can meditate on anything we choose”.

I’ve got the beer part down. Meditation is next.

How Do You Say "No" in Russian?

This article leaves me about speechless.

Seems like no one is ‘getting it’. At all. Scary.

The liquor companies, the state, the advertising agencies (or whoever is making the ads).

Yikes.

Examinher

Stout Float...mmmmmmmm....

Stout Float...mmmmmmmm....

Well done and said Jennifer. Particularly since July is National Ice Cream Month.

Stout & Ice Cream. A new classic.

See you in KC again soon!

Photo courtesy of Flickr by tbd1

It's "Women" & "Female", Not "Ladies"

One immediately recognizable constant in the work I do is that women tell me they do not like being called Ladies. It’s old fashioned (in a not so good

What not to do

What not to do

way), fuddy-duddy, feels like a cheezy bar is advertising to get men who’ll troll if they host a “ladies night”.

So don’t do it.

Use Women and/or Females. Not girls (underage, under 12, infantile, condescending), not broads (harsh, cheap), not babes (do I even have to say why??).

Women, Females is accurate – appropriate age connoted, respectful, universal, not insulting to anyone.

Simply relate it to the important females in your life – whether you’re a female or a male. Would you treat them with disrespect? If the answer is no, then turn it about when you advertise and market.

This is really important – pay attention.

Great Day, Eh?!

Today is a great day…

1. It’s Canada Day – So I lift a tasty beer in a Northerly direction – cheers to Rebecca & Brian, and all the brewers and beer folk in Canada. I’ve spent one Canada Day at least in Canada - it’s all good, eh!

p10204012. It’s my anniversary to my Fine Husband, Larry Chase. Cheers, baby – thanks for eloping with me 6 years ago.

So toast to whatever makes you happy today – good beer, good people, a good life. I’m grateful. And now I’m thirsty.

Cheers ~

Flavorific

This post by Charlie is a tasty one. ‘Nuf said.

What Are You Doing?

What are you doing to authentically attract female market share to your beers?

p1020002Here are some questions and pointers to get you going in the right direction today.

1. Above all, be yourself when you do any kind of marketing. Sounds like a no brainer? Well, don’t change your colors, your tagline, your ‘youness’ – be you. Authenticity is enormous and critically important.

2. Where is your brewery or brewpub located? Where can women find your beers? Who lives in the neighborhood? Who are you trying to attract and why? Does the ‘who’ align with the ‘how’ you’re doing it?

3. What do you have available? Are your staff really knowledgeable and up to date on what the heck you make? When’s the last time you had refresher training?

4. Do you know your market? (this should be number one ALL THE TIME.)

When you have figured out your market share, then you can pursue it. Before that, get to know it. There are multiple ways to do this. Find someone (like a consultant who specializes in this area for instance) who can help properly id your market, or what market share you want to pursue and how it aligns – or doesn’t – with you.

I’m guessing you didn’t choose to buy inferior beer ingredients. So do your homework on earning female market share. Now.

Get it right from the get go.

New? As of When?

What’s your definition of new?

  • Does it mean previously undiscovered by you?
  • Does it mean brand spanking new to everyone?
  • Or does it sometimes mean you lagging behind?

shoes-a-beverage-and-something-blueToday I read an article in the Beverage Industry Magazine, March 2009 issue. It was on Social Media.

The magazine article states that “Social media offers new marketing options…”

Sadly, if this whole ‘social media thing’ is new to you, you really need to get some track shoes on and catch up. You’re missing the customer boat in many ways.

New? New marketing? Where has the beverage industry been? Social media is, in today’s terms, not so new. Perhaps unfamiliar (another definition of new to some). But new it ain’t.

If you consider it new, you’re not paying attention to the possibilities all around us in how to better spread our messages.

“A dramatic behavioral consumer shift…” is not only “afoot…” – it’s here.

You're A Doll

Thanks to Mark Doll for the invite of last week’s World Of Beverages event. It was a seemingly well attended event. (I’ll post pictures when I get resizing photos figured

Tina & Carla from Ge-Angelo's

Tina & Carla from Ge-Angelo's

out in WordPress.)

Why did I go to a primarily industrial beer event?

To hopefully taste new beers (to me). I did find a few – mostly they served what they’re mainstreaming though. I was interested in beers that are out of the norm. Hopeful that using the title “World of Beverages” meant that they were going to offer plenty of non mainstream beers. Not so much.

After all, the fortune cookie I chomped into at the Kiren beer table tells me
“You are about to make a most valuable discovery.

Mark and Julia were on hand so I made sure to greet and meet them both. I had met Mark at fundraiser in the Des Moines area a month + ago. So was pleased to see the invite in my email. Thanks.

Paul was there too – working hard.

Where are the women working for distributors? Why aren’t there more?

Women – step up, get in the game if you want to be heard. You have to speak up first.

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