Nooze
Apr 9, 2009 Brain Stew
Marketing to Women.
Marketing to Men.
Marketing to Martians.
Good heavens – if you can’t figure out that you first have to KNOW YOUR MARKET, then you shouldn’t be pursuing the share in the first place.
When you don’t know your market, of course, your efforts may be clumsy, off the mark, inaccurate, insulting. So – back to point A. KNOW YOUR MARKET (KYM).
Any market segment is no harder than another when you know the KYM rule first.
Booze News take note. (here are a few good ideas…not all applicable)
The answer is no because the industry has traditionally, not entirely though, seen marketing to women through a male lens. Of course that won’t work. Duh.
Stupidity is insulting.
Start with Marti Barletta‘s Book, Marketing to Women. That will start anyone wanting to authentically capture womens’ market share a good start.
Tags: authenticity, beer, Marketing to Women, Marti Barletta, women
Beer Ducks In A Row
Apr 8, 2009 Brain Stew
Kudos to the USA Today group for chatting about the pending Beer Wars movie next week. It’s a one time, live event to be viewed at theaters nationwide.
I’ll be watching it with friends, beer enthusiasts and otherwise. Very curious.
Director Anat Baron has intestinal fortitude. I’d like to meet her. Not for digging into beer. For taking on a terrifically interesting and provocative craft – Beer.
Support your local brewer. Support your local theater. See the movie, then go for a beer. Or have one before.
Cheers, Anat!
Tags: Anat Baron, beer, Beer, Beer Wars
Off Target
Apr 6, 2009 Brain Stew
Hmmmm…
Why do I doubt that Coors has done proper research on what kinds of beer women really enjoy and like? Why do I get this gut feeling that they are simply putting their own perceptions on what they think women want, not asking the women who are beer enthusiasts?
Putting your own perceptions on what someone else ‘should’ like or ‘will’ like is inaccurate at best. You have to step outside of what you want it to be, what you think it might be, outside their own expert mentality, and get into the customers mind. Ask them for a change. Don’t assume – usually assumptions are wrong.
If you plan to make an assumption, assume that you don’t know.
And ask.
Women are great and willing to share if the interested party is genuine and authentic in it’s inquiry.
Panderers need not apply.
FeNomenon (!?)
Apr 4, 2009 Brain Stew
Get your boots on, like Charlie is talking about in this article.
I’ve found doing my research with women who like beer that pink is already taken (Breast cancer, Barbie). And most women don’t like to have the color pink splashed on or at a cause (and my research also clearly shows women who drink beer don’t like it either), I am all for (and a member of) the society of which he speaks. Teri’s on fire and rightly so.
Cheers!
gcj
Tags: beer, Charlie Papazian, pink washing, Teri Fahrendorf, women
