Accessory Benefits
Jun 24, 2010 Education & Training, Something To Think About
Beer has “many accessory benefits.” – John Hickenlooper, 2009
Mr Hickenlooper has some beer roots – he helped found Wynkoop Brewing, wherein this effort started the rejuvenation and refurbishment of Lower Down Town Denver, Colorado. He tells us beer is in [Denver's] DNA.
I’ll buy that. And the beer too.
So what are some of these accessory benefits?
1. Employment - the small brewers of the country (2m barrels produced per year or less) employ 100,000 people. Never mind the ancillary employment (liquor stores, retailers, suppliers, etc.)
The wages are the tip of the iceberg – what of supplies, crops, building materials, transportation; employment benefits like insurance, medical, and training all trickle too.
2. They help anchor the communities they are in. They give back – generously – and are genuinely invested and interested in their ocmmunities.
3. They’re passionate about their beer. However it manifests, I’d bet big money that the person who helped found the company (brewer, operator, investor) is passionate about beer. Passion moves things forward.
4. They’re fun loving, smart, engaged folks. They come from all kinds of background – technical (brewing or otherwise), law, education, public service, white collar, blue collar – you name it. Great diversity = great information melting pot for the good of the whole.
This is a shorter list that could be greatly lengthened. Hopefully you get the idea.
Supporting your local brewer goes way farther than your own back yard.
Avoid myopia. See and share the vision.
