Feel Free To Rant, Bryce
Jul 27, 2009 Education & Training
I raise my pint to Bryce today.
Of course women like beer. Why wouldn’t they?
Of course women are to be marketed differently than men. You market differently to men than you do women, yes? And you market to kids differently than you market to adults. You market differently to …well, hopefully you’re getting (if you’ve not already gotten) the picture. It’s a no brainer if you’re using your brain.
And of course, you have to start marketing to a segment – yes, it starts small – to see progress. Every segment starts small. Saying women is a small segment is a HUGE mistake – they’re 50.9% of the population. Last time I checked, that was a majority. Want a piece of that marketshare pie?
Like I stated in Boston at the CBC presentation: it’s about a business opportunity. It could be brunettes or people with dogs. It’s a market segment.
Treat it like any other market segment you’d go after. Authentically and accurately.
Bryce, the next beer’s on me. Thanks.
Tags: Bryce Eddings, business opportunity, market, Marketing to Women, marketshare
Are You Open?
Jun 10, 2009 Brain Stew
Said another way, how open are you? What are you open to? What are you not open to?
This is not an “Hours of Operation” question. It’s an inquiry and examination of what you’re open to. And more specifically what you are open to in accurately and authentically earning female market share.
- Are you asking?
- Are you listening?
- Are you responding?
- Are you learning?
- Are you changing?
- Are you developing?
- Are you then growing?
How open are you? Closed doors yield traffic turned away, business missed.
And marketing accurately and authentically is about a business opportunity. Grab it.
