Great Friends
Apr 9, 2010 Beer, Celebration Worthy, Education & Training, Events, Good People
Doug, Steve & Larry
Here we are – about 3400 of us (record year) – at the Craft Brewers Conference. Breathe it in – it feels GREAT!
It’s the annual craft beer industry gathering – full of seminars, conversations, great people, quality beer, opportunity and fun.
Last year I had the pleasure of addressing the group ala What About The Other 50%?! Developing And Serving The Female Beer Enthusiast. It’s fun to hear from people at the conference this year, whom I met last year, commenting on having attended my session.
The BA does a super job at picking presenters and I did not make the pool of speakers this year. Sigh. Nonetheless, I’ll try again next year. And I did get a media pass – which means I have tons to share to help spread the education forward (and for which I am very grateful).
So onto another big day of learning, meeting, reconnecting and building new relationships.
Cheers from Chicago!
Tags: business, CBC, Chicago, good friends
Windy's Good
Apr 5, 2010 Beer, Beer & Food, Education & Training, Events, Good People
streets of Chicago
Here I am – in the Windy City – otherwise known as Chicago, Illinois, USA. Why?
The Craft Brewers Conference and Brew Expo happens Wednesday night through Saturday pm with the cherry on top being the World Beer Cup awards announced at the Gala Saturday night.
Already ran across – or rather intersected on the sidewalk – Bob Pease, Chris Pryor, (saw Paul Gatza) as well as the fabulous Simon and Roger, Alex, Stephen….who else? Well, there will be lots of opportunity to see all the fine folk of the brewing community.
There will be some we’ll miss – Jennifer, Rebecca, Rebecca (yes, two different ones), Brian, Rhonda, and others.
So I best get some good sleep tonight as the Briess malt plant tour leaves the city at 630 am, returns around 1030 tomorrow night.
Tough job, I know….
Tags: Brewers Association, CBC, Chicago
Day 4
May 15, 2009 Brain Stew
Thanks to Erik for posting on the days events April 24th – appreciate it.
Check out our comment banter on his blog for a little more…I always appreciate those who engage in dialogue vs. monologue.
I’d agree with you again Erik in that I wish there had been WAY more time to go in depth. This is the proverbial and literal tip of the tip of the iceberg.
Let me know when we can connect, Erik – the beers will be on me.
Cheers!
Tags: CBC, conversation, day 4, dialogue
Still On Adrenaline
Apr 28, 2009 Brain Stew
WOW!
The Craft Brewers Conference is over for 2009 – and the pulse goes on. What an incredible experience to enjoy the company of so many remarkable people, quaff great beers, eat sea shore fare, and really connect.
Oh – and the fact I got the opportunity to present which was fantastic! “Where’s the Other 50%?! Developing & Serving the Female Craft Beer Enthusiast (Consumer) Market” I’ve gotten positive, specific feedback (more always welcome if you were in the room for it).
So for the moment – whilst I do a bit of catching up, THANK YOU!
Prolific & hearty thanks to all the attendees who were open to meeting, talking, conversing and in general keeping the Craft Beer movement healthy and going forward.
Check out my CBC Special package here. I’ll be putting together another pricing offering – a Guild focused package to help guilds offer more to their membership and further the cause. Inspired by Tom McCormick & Steve Parkes & Heather McClung & Dave Coy.
Call me and tell me how I can be of service in helping your brewery (yours or the local one you support) develop the female craft beer consumer market share.
Tags: CBC, conference, conference specials, great connections, guilds
Back On The Beer Track
I’ll be getting home from the Craft Brewers Conference today – most likely all revved up from great time spent with engaged switched on people and good beers. And seafood and fresh maritime weather. And lots of walking and laughing. (Little sleep I imagine).
Like Maureen says, “Beer is really good.”
So bear with me as I get back on track in the next day or two. Thanks.
For now, keep in mind – know your market.
Tags: CBC, good beer, Maureen Ogle
Specials
Check out my Services Page for specials related to the Craft Brewers Conference – going on right now, yes most likely this very minute, in Boston, MA USA.
Pictures soon.
Cheers!
Tags: CBC, consulting, marketing to women services, specials
CBC Conference Special
Apr 19, 2009 Brain Stew
For those of you attending the CBC this coming week, here’s a special deal.
Free Audit Of Your Business per Marketing To Women
Included with the consult of marketing your brand to women and all surrounding consultation services as well as travel, lodging, food & beverage expenses. (We’ll work out details in a letter of agreement.)
• The Free Audit is a comprehensive look around your facilities, all areas of your operations and business; discussions with any staff; any and all discussion; synopsis of audit.
• The Consultation is the plan of action after the audit has happened. The Consultation fees will be calculated on an hourly or project basis in advance, depending on the size of your facilities and what we specifically agree to work on together.
For example, if you have a smaller brewpub and want that facility to be evaluated and reviewed, then the walk through will be free (audit part) the consultation based on that walk through /audit will be what is charged. The consult includes professional suggestions, recommendations, an organized report of the audit, and follow up and follow through per the audit and consultation.
In essence it’s a buy one (consultation), get one free (audit).
Also – please know there is no nickel and diming. Follow up and follow through are critical elements to your success and I ensure that we take care of all agreed upon punch list items to satisfaction.
This special is available for three full months+ after the 2009 CBC (until end of July 2009). A deposit of most efficient and reasonable calculated travel expenses will be due before my arrival to your place of business (think of earnest money/down payment), the rest due upon completion.
Here’s an extra incentive.
If you pay for all services in full by the end of our on site audit & consultation, take another 10% off the final bill. You can therefore get the free audit AND the free presentation AND an additional 10% of the agreed up on figure, which we establish before I arrive, before I leave. You know how much it will be, you provide the down payment, I provide the full services agreed upon and you have the opportunity to save an additional 10% off the final bill. If you choose to pay after I leave, the balance is due net 10 – cash or check.
One final enticement – When you book the CBC Conference Special, I’ll provide (when on site) a FREE presentation to your group (of your choosing – company/employees/vendors/suppliers/any combination) The Power Of The Customer Experience. This is a $500 value, 1.5 hour engagement as a thank you for utilizing my services. The Power Of The Customer Experience is a refresher and reinforcer which covers best practices, dealing with less than ideal customers, good experiences, bad experiences, the customer is always first and more. It’s a lively, interactive, provocative and entertaining way to provide professional development.
Any referrals are greatly appreciated and also rewarded (case by case basis).
Book it, Dano.
Thank you – Hope to see you in Boston.
Tags: CBC, CBC special, free audit
Hats Off To Hops
Apr 18, 2009 Brain Stew
Here’s to Mark and the crew at Summit for their latest con-hoption. Check it out.
Mmmmmm…makin’ my mouth water…..need to get some…
Summit was a site of one of my intitial focus groups addressing women & craft beer & marketing to them. I got in touch with Mark, he put me in touch with Carey, and Voila! The gorgeous ratskeller was available to utilize.
Thanks again! Hope to be there again soon (and maybe see you in Boston).
Tags: Boston, CBC, hoppy beer, Summit Brewing
