March Is Women’s HerStory Month

Celebrating IWD at Louie's 2011

Find and highlight 31 reasons to celebrate Women’s Herstory Month – it starts today!!

And International Women’s Day is Thursday March 8th. Show women they matter by making a big deal out of it.

  • 31 Women and females you know and care about
  • 31 Influential female figures in your world
  • 31 Attributes women bring to the world
  • 31 Female homebrewers
  • 31 Female professional brewers
  • 31 Female beer professionals
  • 31 Women

You can do it. Women are doing it everyday.

p.s. International Men’s Day = November 19th

100th Anniversary Celebration of International Women's Day

Tuesday March 8th is the 100th Anniversary of International Women’s Day.

In honor of all the women who have historically been and presently are engaged in this incredible beer community, here are a few suggestions Women Enjoying Beer would offer to help your supporters and brand enthusiasts celebrate.
Celebrate International Women's Day

1. Where possible, offer women special pricing on their beers. One local establishment here is offering 23% off all menu items all day. 23% is the discrepancy of women vs. men’s wages.
2. Hold drawings for all kinds of small and big goodies throughout the day for women only. Beer, swag, tours, featured blog posts, and the like all send a great message that women matter.
3. Highlight the women in your beer business. Whether you’re the owner and founder or the janitor, they all deserve to be noticed for their contributions. Post simply signage, pictures of them or whatever you may find appropriate.
4. For retailers and distributors, how about featuring the beers brewed by women/involving women (no sexualized labels and so forth though – that’s counter to the whole idea).
5. Impromptu sampling for the day for all legal aged women.
6. Encourage women to rally round your brand by offer two fer’s (obviously, if applicable/legal/appropriate). 2 Pints for the price of one, a featured beer paired with a menu item, and so forth.
7. Tweet/Facebook/blog/social media the heck out of your appreciation for the 50.9% of the population that helps make your brand possible. Women outpace men in being active on social media.

This is about awareness and action, not reverse discrimination. Here’s an opportunity to really show you value the female craft/beer enthusiast.

Whatever you do, do it with respect, fun and appropriateness and you’ll get more women involved in craft/beer.

Cheers -

Ginger

Fathers, Fathers Everywhere…

Cheers to all Dads, Fathers, Pops, Pas, Daddies, Daddy-os, and father figures. Uncles, Grandpas, Granddads, Grampys, and so on.

Be sure to tell them, like you tell the Mom’s of the planet, what they mean to you at opportune times.

Happy Father’s Day!

Coming Right Up!

If ever there was a good idea, this is it. International Brewers Day.

The Oberon Sun is shining on Laura

The Oberon Sun is shining on Laura

See Jay’s blog (he naturally includes women), see the post ala last year’s kickoff, and enjoy a good beer with someone who also enjoys a good beer.

Better yet, include a friend who is hesitant or not as familiar. The best bet is to just try it. A mix and match 6 pack is a terrific way to start (low commitment, good variety you select yourself). A sampler or flight offered at pubs is also a fabulous way to try and learn. (Although this link author totally neglected women.)

Partner good beer with good food and good company and you’ve got a winning combination.

As the old Life Cereal ad extolled, try it – you’ll like it!

p.s. here’s another one coming up…

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