CAMFA & American Craft Beer Week
May 19, 2011 Beer, Celebration Worthy, Something To Think About, Women and Beer
CAMFA = an educational program developed by web which stands for Color, Aroma, Mouthfeel, Flavor and Alcohol.
American Craft Beer Week = celebration of the contributions of American craft brewers.
Declare your ACBW Beer Independence
Put the two together and VOILA!! It’s a winning combination. In honor of ACBW, as beer enthusiasts may call it, here’s a tongue in cheek new iteration of CAMFA, dedicated to ACBW.
- C = Craft beer. While to some it may be a state of mind, there’s no doubt that well crafted beer of any sort is worthwhile tasting.
- A = Assortment. With well over 1700 craft breweries in American and 600+ more on the way, the variety is incredible.
- M = Moderation. Savoring the Flavor, as the BA promotes – as do we, is the key to truly enjoying your beer and the precious universal beverage breweries put into every batch.
- F = Females. With under 30% of women currently partaking of beer AND with women making 80% of purchasing decisions across the buying board, now is absolutely the time to get them involved. They are the future of American Craft Beer.
- A = Accessibility. With the majority of Americans within 10 miles of a brewery, there’s every reason to hop on your bike, scoot the skateboard and otherwise get your self to the local brewery with friends.
Supporting your local brewery goes well beyond you and them. It’s good for our country and the international community.
Tags: Accessibility, American Craft Beer Week, Assortment, Beer, CAMFA, Females, moderation
Breakdown of Types of Craft Breweries
Sep 27, 2010 Beer, Education & Training, Something To Think About
The definition of Craft Beer was covered Friday. Look here and here for definitions of Craft Beer.
John LOVES American Craft Beer!
Today we’ll break it down a bit more.
Kinds of Craft Beer =
1. Brewpubs – a restaurant-brewery that sells 25% of more of its beer on site.
2. Microbrewery – a brewery that produces less than 15,000 barrels of beer per year.
3. Regional Craft Brewery – an independent brewery over 15,000 barrels of beer per year whose flagship or majority of volume is in ‘traditional’ beers.
4. Contract Brewing Company - a business that hires another company to produce its beers.
All valid, all different possibilities for producing great craft beer.
Tags: Beer, brewpub, contract brewing, microbrewery, regional craft brewery
Beer and White Water
Jun 3, 2010 Beer, Celebration Worthy, Events, Good People
What do you enjoy your beer with?
How about some invigorating white water?
Women Enjoying Beer has been graciously and enthusiastically invited by Joy Henkle, White Water Warehouse to be along on a very special, first ever for them (and WEB) Oregon Craft Beer Trip.
WOO HOO! Get that life preserver on because here comes a literal boatload of fun!!!
This trip is scheduled for July 18 – 20th, includes comfy lodge overnight accommodations, tasty food, plenty of (free) fresh air and craft beer, and surely dynamite company.
Rogue river raft trip with White Water Warehouse
And the guests always make the party.
That’s you – women and men welcome. Register. Today.
We’ll be featuring the high quality beers from Ninkasi – YEA! – as well for our two nights of pre-dinner beer and food pairing tasting.
Ninkasi was a generous partner earlier this year for a WEB meet up, much to the delight of the attendees. Thanks to Nicole, James, Jamie, and the entire crew in Eugene (Congrats on the expansion progress by the way).
There are a finite number of spots so reserve today by getting in touch with Joy here.
Tags: Beer, Ninkasi Brewing, raft trip, White Water Warehouse
Beer Ducks In A Row
Apr 8, 2009 Brain Stew
Kudos to the USA Today group for chatting about the pending Beer Wars movie next week. It’s a one time, live event to be viewed at theaters nationwide.
I’ll be watching it with friends, beer enthusiasts and otherwise. Very curious.
Director Anat Baron has intestinal fortitude. I’d like to meet her. Not for digging into beer. For taking on a terrifically interesting and provocative craft – Beer.
Support your local brewer. Support your local theater. See the movie, then go for a beer. Or have one before.
Cheers, Anat!
Tags: Anat Baron, beer, Beer, Beer Wars
Why, You Ask?
Apr 1, 2009 Brain Stew
Because:
I’ve been blogging for upwards of two years, thanks to my amazingly talented, insightful and fun blogging coach/friend, Mike Sansone (I speak Typepad – bear with me while I learn WordPress).
There’s a HUGE gap in craft beer being marketing to women.
Because the Women who like beer have been painfully, if not unintentionally neglected in being the focus of a market ala craft beer.
Because there are a lot of women ‘out there’ who like beer, want to know more, want to know more around socializing with other women.
Because it’s a niche that has yet to be answered.
So here I am. Answering the call.
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Tags: Beer, huge market share, women
