It seems that many people, regardless of gender, like to drink beer outside. Why is that?

Well, part of it seems to be regionally related. Said another way, people and definitely women in the focus groups, like to sit outside as weather permits.

Why? (feels like a 3 year old line of questioning)

Jennifer & Deidre enjoying a tasty beer outside

Because in some areas of the globe weather is not always ‘nice’. Nice being conducive to sitting outside. I’m not talking about the enthusiasts who will drink anywhere, under any atmospheric condition.

I’m addressing the average consumer female beer drinker. They like to sit out of doors, or be outside, to enjoy their beer.

Why? Because beer is a social beverage and generally when you’re sitting outside, you’re with company. And the social element is a really really big part of drinking beer for women.

That’s why.

In areas where you can sit outside most the year round, well, it’s still important. Perhaps not as amplified as those who live in different climates – including those who sit indoors due to really hot weather just as much as those who sit indoors because of really cold weather.

So when you think about where women can and will drink your beer, think about context of location, time of year and where they can do just that – sit outside, drinking beer.