31 Facets of Women & Beer: Facet #14
Dec 15, 2011 Beer, Education & Training, Marketing, Women and Beer
We’ve talked about the next 3 facets several times. We’ll hit them again since they are the only universal commonalities WEB has isolated per our research* thus far (*qualitative, psychographic research).
Facet #14 is that women want education with their beer.
Education is beer mission critical
Education for women on their beer is critical.
- An educated consumer is a consumer any business wants, especially when it comes to a ‘new’ kind of consumer – one previously either totally unfamiliar with the brand or product category, or simply one that has not been included in the conversation (women fit both here).
- An educated seller is what the female consumer wants, right Sam? I’ll answer that slightly rhetorical yet absolutely true statement. YES. Women want sellers of goods and services to know what the heck they are talking about. They want honesty and tact, diplomacy and truth.
- Offering women’s only beer education is powerful for women and for sellers, be they breweries, distributors, or retailers. Agree with it or not, it’s a proven fact that single gender groups learn differently if not more effectively in single gender settings. In fact we’re not even asking you to like it – we’re telling you it’s so.
Education is mission critical. You have loads of ideas from this site alone. Now go do something with this information. Women everywhere will thank you with their wallets.
31 Facets of Women & Beer Series starts here.
Tags: 31 facets of women and beer series, educated consumers, educated sellers, Education & Training
How Do You Get Your Information?
Oct 27, 2011 Education & Training
Where do you search, who do you ask, and what do you seek out?
If you’re a beer oriented business, we offer a monthly Professional Mem(beer)ship subscription. It’s a paid service designed to provide exclusive research and education based information about women and their relationship with beer. With multiple consistent subject categories like Access to Research Data, Training and Education, and Consumer Profiles. The value of the newsletter is in the acting upon it for increased engagement of the female beer consumer and buyer – and you can do just that with this subscribed information.
If you’re a beer consumer, we offer a monthly Consumer Mem(beer)ship subscription. It’s full of ideas, suggestions and events to enhance your beer education for improved quality of life and enjoyment. We offer Professional Profiles, Recipes, Upcoming Events, and Beer & Food Menus. It’s a treasure trove of singular beer consumer information for you to use and enjoy.
If you’re a member of beer media and press, you can consider the combination of the above. We call is the Pro-Sumer – it’s a paid subscription which gets you both monthly issues to read and learn from. For those who want a look into the consumer and into the professional world, this combination is the answer. Press and media, writers and journalists of all walks (we include bloggers here) can find news and plentiful story topics.
All three of these can be found on our Mem(beer)ships page. Suffice it to say it’s one avenue for WEB to educate those who are actively interested in learning about women and beer, beer and finding news to write about. We thank those current subscription holders and look forward to welcoming more each month.
Tags: action, Education & Training, insight, mem(beer)ships, news and information, paid subscription
A Yummy Grand (Teton) Saison
May 30, 2011 Beer, Beer & Food, Education & Training
I’m not a beer reviewer. I am a beer educator and lover and the good folks at Grand Teton Brewing are kind enough to share their upcoming beers with WEB. The latest is The Grand Saison Farmhouse Ale.
We opened this bottle of liquid summer love before savoring a meal last week. Or should I say we opened the bottle to savor the beer before we enjoyed a meal last week…either way, it was a delightful beer.
The Grand Saison Farmhouse Ale is for sure ample in its giving of flavors. Full medium bodied with really nicely balanced fruitiness to pair with foods and to most certainly stand on its own solo.
The gorgeous golden egg yolk like color was lovely in the glass and evervescent which lent a nice zest complement to the beer itself. I agree with the phrase in their release info “pairs well with an astonishing variety of foods.” I found myself thinking – ‘Ooo! what if I had X to go with this…or Y…’
Another thing I like about Grand Teton’s releases is that they come with great information. Information is the essential education tool in order to get more people into craft beer. The Saison style seems to be one that is lesser known or understood to consumers, starting with the proper pronunciation
. WEB uses the accompanying info at meet ups and events for the consumers (and therefore the brewers) benefit.
I’d for sure seek this out and drink (and recommend it) again. Many thank GTBC for sharing your passion. We’ll be sure to tell others about it. Women everywhere – as well as men – will love it!
Happy Memorial Day!!
Tags: Education & Training, Grand Saison Farmhouse Ale, Grand Teton Brewing, information, tasting
Thinking of Beer and Food Together
Jan 4, 2011 Beer & Food, Celebration Worthy, Education & Training
Do your female beer customers know that beer and food go together? That they can complement and contrast? That it’s an easy thing to do, that they can pair beer and food with equal success ‘out’ and at home, economically or splurging?
Extolling beer and food together, highlighting and teaching flavor complementation and pairing will be enormously gratifying and will also help grow your sales.
Even if you think the beer dinner is (almost, maybe getting) passe, be sure to educate your staff and push that education forward to your female customers. All of them surely don’t know about the incredible diversity of the wonderful world of beer coupled with the fabulous universe of foods. And everyone can keep learning, no matter how much they may or may not know right now.
It’s a constant and tasty adventure – invite them all in to partake!
Here’s a video clip of WEB talking about pairing beer and food.
Educating consumers is critical to making your beer that you love and care about so much become that embedded in their thinking with food as well. Educating female consumers is even more earth shattering since they’ve been so long left out of the beer conversation (whether unintentional or not) AND they influence 80% of purchases across the board.
Women are viral sharers. When it comes to food here’s where the three – women, beer and food – combine. Women, beer & food. Stir, serve, repeat, reap.
Tags: beer and food pairing, Education & Training, female consumers
Introducing: CAMFA
Dec 30, 2010 Education & Training
CAMFA is a concept that Women Enjoying Beer has developed to help beer businesses further beer education with consumers and staff.
Take a look at this video for a introduction to what CAMFA is all about.
CAMFA: C = Color, A = Aroma, M = Mouthfeel, F = Flavor, A = Alcohol
CAMFA will help more consumers learn some basics about their beer and training and education professionals about helping consumers understand more about their beer.And that’s good for everyone.
Call on WEB to come provide this kind of training to help grow your business.
videography by Mike Sansone
Tags: alcohol, aroma, CAMFA, color, Education & Training, flavor, mouthfeel
Value For Female Beer Consumers
Jul 28, 2010 Education & Training, Something To Think About
All value, all the time.
Wouldn’t that be a dream channel for real life?
All value, all the time
Well, if you’re in the beer business, you can make this a reality and attract millions more consumers. Millions seems to lofty? Consider even dozens or hundreds more consumers would make a difference.
How? By properly courting the female consumer.
Let me tell you about value for the female consumer.
Value for women includes:
- Time value otherwise known as the experience. If they are going to take the time to do something, they want it to be worth while.
- Enjoyment value. They want the involvement to be enjoyable.
- Educational value. Women like to and want to learn. A better educated consumer is a great thing for the beer community too.
- Dollar value. Be it $8 for a six pack of canned beer they want or $22 for a dinner table bottle of special beer they want to share (like yummy Bruery Beers). Whatever the price tag, it’s not the low or high of the actual dollar – it’s how much it’s worth to them.
Value.
One of the top three things women consider in their relationship to beer. Drink that up.
Tags: dollar, Education & Training, enjoyment, time, value
Gems Among The Blather
Mar 2, 2010 Education & Training, Events, Something To Think About
In reading through comments (posted at the time) per this story per the 2.11.10 Women Enjoying Beer event, I’m reminded once again that we have free speech in this country. And I’m very grateful for it.
I’m grateful for the comments from people who are understanding what we’re working towards and supportive. And I’m grateful for comments by people who clearly don’t ‘get it.’
Why, you may wonder?
Because people that are uninformed and off base, people who don’t try to figure out what’s what and just spout to crow, end up making themselves look just that – uneducated.
The first few times I heard some comments that made me bristle, I thought – what am I not doing right? How am I missing the message? How can I deliver it better to hit their mark?
You know what? Part of the onus in any two way conversation is on both parties.
You have to educate yourself before you form opinions.
So – to those of you who read and understand that WEB is not about gender – it’s about opportunity and education, I thank you. For those of you who think it’s some flaming feminist whatever, educate yourself.
It’s insulting to only you in the long run if you don’t make the effort to learn how things work.
Bring it on.
Tags: Education & Training, engaging, learning, listening
Sssssuccess
Oct 2, 2009 Beer, Education & Training, Events, Good People
Last night 19 women came together at Snake River for a Women & Beer event. They crammed the room full because they were interested in hearing about beer, talking about it and enoying others’ company.
We discussed history of women in beer, taste palates, how the micro movement has been a very good thing for craft brewing, how I got where I am (poster child story) and a ton more. Oh – and the tasting was big education for many.
The cozy room SRB provided, the 3 – 5 ounce pours of beer, the interest and then the questions….Questions generally start coming about half to two-thirds of the way into an event. The questions are really engaging, indicate the intelliegence of the female beer drinker and are great fodder for discussion. Plus it helps me continue to learn more so I can better serve.
Last nights group definitely gave me some more good things to think about and educate myself in. Just how I like it.
So cheers to Lenore, Ali, Tori, Jill, Jackie, Ashley and all the others. You made the evening great. As I have always said, the guests make the party.
I’d wager that the patrons who were present last night (everyone) will be trying more different beer from now on.
Thank you for the opportunity to spend upwards of two and a half hours together (originally slated for one and half!).
Thanks to Snake River – Chris for inviting me in and Ali, Sarah and the entire crew for being game and having fun with it. It was indeed my pleasure. Be very glad to come back to Jackson anytime. Preferably when there’s snow on the ground…or when it’s warm…or….
To you readers (brewers and consumer alike) – this is an excellent example of how Women Enjoying Beer educates, informs, provides a forum for discussion, empowers, and in general has a great time authentically and accurately serving the female beer consumer. Call upon me when I may be of service.
All for the love of beer.
Tags: Education & Training, event, Snake River Brewing, women & beer
Wheel of Flavor
Sep 4, 2009 Education & Training, Something To Think About
BellaOnline has a(nother) good piece on flavor and learning. Take a read. Carolyn says it well.
Parke It
Jul 15, 2009 Good People
Enlightened folks are numerous…at the same time, unenlightened folks are just as numerous.
If you’re a brewery or brewer,
- How do you go about enlightening consumers?
- How do you teach them, offer them education to enjoy your beers & learn about them?
- Appreciate them in moderation?
- Come back for more?
- Spread the word?
One enlightened folk who I really like is Steve Parkes. Not only does he have a great smile and common sense, he’s sharp, tuned in and switched on to the relationship of women and beer.
“There’s been a lot of talk over the years I’ve been in the industry (26 and counting) about how to lure women into the fold of regular beer drinkers… Of course my wife enjoys beer but she knows exactly what she likes and is not likely to fall for gimmicks.”
Gimmicks be damned. It’s not about gimmicks. It’s about authenticity and accuracy, asking women what they want - just as you’d ask any target market if you know what the heck you’re doing to get the answers you need (not just the ones you want).
Smart women, smart man. I can’t wait to join you both for a beer –
Cheers!
Tags: American Brewers Guild, Education & Training, smart women & men
