Women Enjoying Beer is partnering on some events with the local public television station to promote a few things.

1. Ken Burns’ newest film set for release 10/2 – 4, Prohibition.
2. Education of the prohibition era and causes, effects, and so on about the personality that was the pre/during/post prohibition age of America. WEB will speak at each event on different aspects that the film will be talking about.
3. Promoting community involvement and support of public broadcasting.

We’re very selective about who we get involved with per fundraising and events such as this. It happens to be a great fit this time.

partnering on Prohibition

Kari at SOPTV is on top of the details, public broadcasting is something WEB supports, and it’s a terrific opportunity to partner with a very visible community member on a topic near and dear to our WEB heart.

Message today: There are many ways to get involved with causes you support and benefit as well. All profits will go to the station, we cross market for each other thereby meeting more potential customers, and we have a great time with engaged and generous hosts.

I’d encourage you to look at perhaps also partnering with a local group – be it a public television station brewery or other likely host – for the film. Mr. Burns’ makes extremely high quality films in which we all have something to learn.

p.s. keep in mind the top 3 things women want via beer that these events will accomplish: education, social setting and value.

Okay – so did you know American Craft Beer Week (ACBW) is coming up?? Did you know women love beer? Did you know women love to celebrate?

If you’re unawares, now’s the time to know: May 16 – 22, 2011 = American Craft Beer. It’s a congressionally recognized celebration of everything the craft beer community contributes to our country. Watch this video that WEB made for ACBW.

American Craft Beer Week is to be celebrated!

We’re celebrating big by offering a variety of craft beer focused events including:

• 5/16 Herstory: Women in Brewing talk + tasting, Host = Frau Kemmling
• 5/18 Tours with the Brewer – WEB followers special, guided brewery tours by Larry Chase
• 5/18 BeerRadio Live radio program, KSKQ. org – stream here
• 5/19 BeerWars showing + tasting, Host = Callahan’s
• 5/22 Ingredients + Tasting = YUM!,  Guided tasting with a local brewer

In addition to these, we’ve got some classes with a few local Park & Recreation departments who see the value of offering unique and tasty educational and fun events to the community. It’s a perfect time to introduce an event solely for female beer enthusiasts. Equal Beer Rights = Red, White & Blue!!

You’ve still got time to save the dates – here’s a full calendar to dig through for events all over the country AND plan events if you’re any kind of beer oriented business and you sell/support craft beer.

No excuses to not partake and encourage this incredible industry. Get to it!

(Thanks to my beer-patriot Kate Parks for shooting the video)

Save These Dates!!
1. December 2nd, this Thursday – Hoppy Holidays! Shopping $pecials from 4 – 7, event from 7 – 830, & everybody gets a present! RSVP due by 5 pm 11.30.10 (Tuesday)
2. January 11th 2011 – We’re partnering with Kaleidoscope for a full on Beer & Food dinner (makes a terrific gift!). Limited seating, RSVP by 1.8.10.
3. January 20th 2011 – Our ‘regular’ WEB meet up – Budget Helper! We’ll offer an entertaining and delicious time at a reduced price this month with more 2 or more simultaneous registrations.
4. February 10th 2011 – This months WEB meet up is at the gorgeous Salon Isabella. Come for a totally new take on a visit to the stylist!
All details and registration information is here.

One more thing about upcoming events:
Maybe you noticed we’ll have shopping & special deals on the Women Enjoying Beer goods the night of the 2nd. You can absolutely come shop even if you are unable to stay and enjoy the event with us. Shopping will be from 4 – 7 pm, cash & checks accepted. WEB Shirts, WEB Hats, Beer Gear Boxes, and a few other goodies – hopefully hot-of-the-press gorgeous WEB note cards and postcards as well…special prices good from 4 – 830 that night.

All other times they are available when you call me or buy them online here.

Some of you have tuned into the pending WEB Enewsletter too – thanks!! We’re gearing up to launch it in December. Please let me know directly if you are interested. We’ll do an intro special for a while, then with kinks worked out, it’ll go full bore the first part of next year.

Calling All Opinionated Women!!
Part of the reason the beer industry is starting to pay more and more attention to WEB is due to you – the woman with an opinion about beer. Focus Groups provide relevant and timely information that helps drive our credibility and listenability as women who enjoy beer. When you are ready to host between 4 and 12 women at your home or work for a focus group, let me know. They’re loads of fun, a great reason to assemble friends and learn more about each other. It’s easy, inexpensive and highly fascinating.

Sign-up for the events today, enjoy a good rest of year and we’ll be in touch again in a few weeks.
Kum Bae (cheers in Korean ala one woman who enjoys beer) -

Ginger & Kate

10 Things you can do today to attract and develop female beer enthusiasm:

1. Offer beer in conjunction with food – suggest pairings, don’t wait for the customer to try and figure it out.

2. Name your beers descriptively. Technically describing them does very little for the consumer. Use flavor adjectives.

Beer and frittata paired together

3. Host regular women’s open houses to feature your beers.

4. Find other locations like local restaurants, growers and farms and retailers to host an event and feature your beers to women.

5. Start a women’s beer affinity group. Use only ‘Women’ or ‘Females’, not girls, babes, chicks, etc.

6. Make sure your business has a proper representation of women and women working there. Women = 50.9% of the population.

7. Use your story to sell your beer. They can buy anything in that glass – the story sells.

Use signs to help you educate customers - internally and externally

8. Always have a variety – DON’T RUN OUT!!! Outs are bad if they’re on the menu. Change the menu immediately upon running out.

9. Use signage. Signs are silent sales people.

10. Capitalize on events already happening in your area – like American Craft Beer Week, festivals, parades, family events and so forth.

And one more – because there are hundreds:

Have a dedicated and knowledgeable marketing person on board. You can’t afford not to.

Two events on the near horizon to talk about today:

1. Raft and Craft – Joy and Bob have an Oregon Craft Beer Trip. Sweet! Raft on the gorgeous Rogue River, enjoy company of other fun folks, savor quality Ninkasi craft beer and stay in cozy lodges. Seems pretty complete.

We leave the 18th of July, return the 20th and Joy has all the details - contact her here.

2. 4 Daughters Irish Pub is starting their own beer group – the inaugural event is this Wednesday, June 23rd – open to all genders. We’ll be a hosting a tasty Beer & Cheese Fondue pairing. Mmmmmmmm! A classic combination – call them here for your tickets.

Get out and support the brewers of your neighborhood, region, and the world.

Beer makes the world go round in some very lovely ways.

So far, it’s been a jammed packed festival. As always, it’s extremely dynamic, busy and fun. My conundrum is this.

There is SO MUCH information to share that I’ll need to  pass it along, parcel it out gradually. Julia, Jill, Bradley, Chris, Gary, Nancy, Andy, Paul, Charlie, Mark, Erin and all the rest…what an incredibly engaged and amazing group of people.

Media Luncheon, Farm To Table, tasting, meeting, connect, Pints for Prostates, PBS, Siebel, etc. Whew!

So today’s tidbit is this.

The festival increased its floor space by 46% this year. When cruising the first night, Thursday, it felt bigger and we noticed right away.

• The aisles are wider and more accommodating
• The congestion in front of the can’t-miss-this-beer booths easier to navigate due to increased space
• And in general an excellent change

More beers, more space, more revelers, more people enjoying beer.

Having been on the other side of the booth in the past, I’d venture a guess the breweries really appreciated the extra space too.

More soon.

Today is the 2nd day of a series of events in Kansas City for WomenEnjoyingBeer. After an announcement posted on the Brewers Association Forum asking for volunteers, willing breweries and other enthusiasts who may be interested in participating, here we are.

WEB will be collaborating with Boulevard Brewing for a focus group, hosting a private event (tasting pairing/recreational – group of  friends), and collaborating again – this time with Gordon Biersch for a focus group.

Looks to be a fabulous line up!

Deidre with a good beer

A hearty, glass raised thank you to all who indicated interest, offered to collaborate or help, and enthusiastically are wanting to further the idea of real women drinking beer.

The response speaks to the fact that there are lots of engaged people – professionally and personally – who are interested in women & beer.

Let’s recruit more.

KC is a big beer town in many ways and I am very excited to be there. We’ll be back in fact in September again – so if you missed it this time, get in touch, tell me how you want to work together – business wise or personally.

Look for St. Louis or your city soon as well as men’s focus groups. Tell me what you want and we can make it happen.