31 Facets of Women & Beer: Facet #15
Dec 15, 2011 Beer, Education & Training, Marketing, Women and Beer
Facet #15 is Social value for women that beer brings to life.
social aspect = important for women and beer
We’ve talked about Facet #14 – education – many times along with the social component. And we’ll keep hitting it because it’s so foundational for women.
Women want a social aspect to their beer experience. Whether it’s quietly enjoying a beer by themselves somewhere they want to be in their own quiet sphere (social can be solo) or a noisy music thumping scenario where beer is part of the whole experiential juggernaut.
Let women decide how social they want their exbeerience. Ask women what they want for social surroundings, if she wants to involve you, and then give it to her. This is easy stuff, people.
We’re giving you the only inside track of available qualitative psychographic information on women and their relationship with beer. It’s up to you to do something with it. They’re waiting.
31 Facets of Women & Beer Series starts here
Tags: 31 facets of women and beer series, exbeerience, social experience
Unfamous Beer Enthusiasts
Jul 26, 2010 Celebration Worthy, Good People
A few unfamous beer enthusiasts hard at it
Let me tell you about a few unfamous beer enthusiasts.
1. Sue. She’s come to the Women Enjoying Beer meet ups from the beginning of the year, is a home brewer and truly loves beer. She loves engaging in it and with it, she loves meet up with other female beer enthusiasts, and has a great sense of humor. She’s very careful with her money AND she makes it a point to make all the events she can (so far she’s batting a thousand). I’m humbled and pleased. Thanks Sue.
2. Michele. She’s a beer lover and has a ready laugh. She’s sharp and spreads the word about good beer with lots of folks – don’t ask me to count how many people she brought to events last year. She also helped line up a very informative group abroad for me to talk with about beer. Suffice it to say she’s up for the Oscar for her participation. Thanks Michele.
3. Kim. She’s game to try different things, loves to experience new pairing of beer with foods, and generously hosts focus groups for the cause. She was one of the very first people I met when I moved via another fabulous friend and her arms were open in welcome. Suffice it to say a beer with Kim is always in order! Thanks Kim.
I could write columns on the incredible women who have gladly joined the fun, helped with the research, and in general opened their arms to beer. Especially since the exbeerience this time is focused around them. Not in a patronizing or ‘oh-isn’t-that’cute-she-likes-beer’ way. In the ‘hell-yea!-I-want-to-be-part-of-it’ way.
Invite them in. There are millions of women waiting to be included.
Look for more unfamous women beer enthusiasts in the future.
Tags: beer enthusiasts, exbeerience, thank you
