Thinking of Beer and Food Together
Jan 4, 2011 Beer & Food, Celebration Worthy, Education & Training
Do your female beer customers know that beer and food go together? That they can complement and contrast? That it’s an easy thing to do, that they can pair beer and food with equal success ‘out’ and at home, economically or splurging?
Extolling beer and food together, highlighting and teaching flavor complementation and pairing will be enormously gratifying and will also help grow your sales.
Even if you think the beer dinner is (almost, maybe getting) passe, be sure to educate your staff and push that education forward to your female customers. All of them surely don’t know about the incredible diversity of the wonderful world of beer coupled with the fabulous universe of foods. And everyone can keep learning, no matter how much they may or may not know right now.
It’s a constant and tasty adventure – invite them all in to partake!
Here’s a video clip of WEB talking about pairing beer and food.
Educating consumers is critical to making your beer that you love and care about so much become that embedded in their thinking with food as well. Educating female consumers is even more earth shattering since they’ve been so long left out of the beer conversation (whether unintentional or not) AND they influence 80% of purchases across the board.
Women are viral sharers. When it comes to food here’s where the three – women, beer and food – combine. Women, beer & food. Stir, serve, repeat, reap.
Tags: beer and food pairing, Education & Training, female consumers
Great Combination
Jun 3, 2009 Brain Stew
This past weekend I had the pleasure and privilege of hosting a beer & food tasting. The groups are always engaging, enjoyable and fun.
Why?
Well, because the audience I am targeting – female consumers – are so interested in being heard ala beer, that they are engaging, enjoyable and fun. They wanna know.
One combination I like to feature is an IPA with sharp cheddar cheese – and when in season – grapefruit as well.
The citrusy flavors and aromas of a good solid IPA pair beautifully with these food goodies. American beers that utilize Cascade hops will for sure find this to be true.
It’s eye opening, an ‘Ah-ha!’ moment for all who try it.
Message today – pair common foods with your beers. The educational opportunity is huge. Its take home value is also huge.
Fancy is fine later. Start basic (not condescendingly though).
Don’t you want their business?
Photo courtesy of Flickr by portlandbeer.org
Tags: female consumers, flavors, pairings, start basic
