Ginger & Sean happy at The Beer Mongers

Thanks to Sean, Sam and the crowd at The Beer Mongers last weekend. We held a women’s focus group to continue the research of women and their relationship with beer at this fine establishment and then shared an informative Herstory: Women In Brewing talk afterward.

The Beer Mongers feels neighborhoody, welcoming, and has a terrific beer selection that is – get this: Arranged by style. BRILLIANT!!! Why don’t more places follow this lead? Scrap having all the brands’ labels together. Organize them by style, just as wine and liquor does and just as a produce manager would group apples.

Why?

Fabulous women enjoying beer at The Beer Mongers

Because whether people are knowledgeable about what styles they like or not, you can accelerate the learning (and selling) curve by displaying all the same styles together. You don’t see all the Nabisco products grouped on the grocery store shelf. And you shouldn’t see all the same brand grouped together.

Especially to the uninitiated, stylistically grouping beers makes perfect and consumer friendly sense. And you must keep the consumers vantage point in mind, not yours.

Women Enjoying Beer will be in Portland OR for a couple of events at the end of the month. Here’s the scoop.

Come join us in Portland

Ginger Johnson of Women Enjoying Beer will be at The Beer Mongers in Portland, OR Sunday January 30th. She’ll give an entertaining talk on Women In Beer: Herstory. As the special guest of Beer Mongers, she’ll talk from 3 to 4 pm. Everyone with a curiosity of the history of how women have been involved in beer and brewing is welcome.
The talk is free and you can sip on a delightful beer from the vast selection at The Beer Mongers.
A reservation is not necessary and it’s open to women and men.

Preceding the Herstory talk, she’ll also conduct a women’s only beer centric focus group from 1 to 2 pm at The Beer Mongers. Opinionated women eager to talk about their relationship with beer (and of course legal age) can contact Ginger here to hold a space (limited to 12 women). There is no cost for this event and you can enjoy a beer of your choosing while we talk.

Input provided by focus group participants is used by Women Enjoying Beer (WEB) to develop and serve the female beer enthusiast. WEB is a business that offers knowledge sharing/consulting, events, training & education, writing and speaking expertise to the brewing community to better engage women in beer.

Hope to see you then!

Here ye, Here ye -

In search of Focus Group participants!!!

Requirements: Female who drinks beer, willing to talk about it, available (next) Wednesday February 24th, 7 – 830 pm, in Ashland Oregon.

If you can join us, we’re looking for up to 6 more women to contribute their opinions and thoughts, ideas and any other valid information that fits per women and beer.

Can you host one yourself with up to a dozen people? Absolutely!! Please Contact me.

Any opportunity women can offer to contribute their thoughts is exactly the information that drives WEB to assist breweries and brewers accurately and authentically develop female market share.