What's Fun About Your Beer?
Jul 13, 2011 Education & Training, Something To Think About
- What part of your beer and brand is fun?
- What makes it appealing and fun, in a lighthearted and engaging way?
- When you hear people laughing or see them smiling with your beer in front of them, what do you suppose causes that?
Have fun with your beer - like Andy does
Fun is serious stuff and should be seen as integral to your brand.
Indeed, my mantra is “If you’re not having fun, get out.” The people who support you by buying your beer should be having fun with it.
Ask them. Ask the people you see participating in your brand what it is about the brand that attracts them. Women will be very forthcoming when asked and given the opportunity to discuss The Why. The Why is the critical information you need to build your brand with women.
The Why = Psychographics = the reasons behind our decisions and the stats that we all are. Demographics are dead without them.
And dead fun is, well, no fun.
Tags: brand appeal, fun, importance of fun
July 2011 Raft & Craft Trip
Mar 10, 2011 Beer, Beer & Food, Celebration Worthy, Events
You asked for it, you got it!
The 2nd Annual Raft and Craft trip will take off from Galice, in Southern Oregon, July 17th, returning July 19th.
Plan on reserving your seat soon for this extraordinary combination of fresh air and white water rafting on the gorgeous Rogue River paired with delicious evening craft beer tastings and food pairings.
Mmmmmmm!
Last years guests really got into the trip theme, asking lots of questions, enjoying the featured beers and foods matched with them. Last year we had 4 different Ninkasi beers and 2 Russian River beers. This year we’ll be featuring all Ninkasi beers with the foods.
So many great choices! And only 20+ seats available….call to save your spot today.
Tags: fun, July 2011, Raft & Craft, white water rafting
One Of The Best
May 29, 2009 Brain Stew
There are umpteen beer festivals every year. And each of them is deserving in their own place, context, reason & season. Many are fundraisers – like the one I just
Enthusiasts at the 2008 GABF
attended in Stillwater MN (Ala Rotary). All are great opportunities.
The Great American Beer Festival is one of my personal favorites. Why?
Well, I first went with my boyfriend to the 2003 festival. It was a HUGE eye opener. I had started dating him several months before, he’s a professional brewer so it was a very fun, slightly overwhelming indoctrination of beer. Wow.
Since then, I have attended just about every year, with my Husband (aforementioned boyfriend) and friends. Every time it’s fun, educational, and a terrific place to people watch. The souvenir tasting glasses you receive when you attend are a great reminder when you’re back home, thinking about good beers.
I’d encourage you to attend a variety of festivals this year. The people who put them on are in earnest, the brewers who attend (usually donate their beers) are eager to tell you more about them, and you’ll meet some great folks. Who you’ll most likely see at another festival again.
So if you go, look me up – we’ll enjoy a good beer together. (I’ll also be at the PBS meeting.)
Cheers!
p.s. LOVE the Madison WI festival too…then there’s…
Tags: educational, festivals, fun
