How did you acquire the knowledge you have?

Think about how customers get the knowledge they have – after all, they’re quite human just like you (and of course me). And we all started at square one.

Respect that people may not know all that you’d like them to. What they know is what they’ve experienced.

Therein lies the golden diplomatic educational opportunity.

And that most certainly is valid. Make sure you build up, not tear down per your own preferences and opinions.

Like I’ve said before, be a geek not a snob.