Not all press is created equal. Not by a long shot.
Many thanks to those professionals who really know their craft, keep honing and learning to serve, and are good people to work with.
Specific thanks to these folks:
- Vickie Aldous, Ashland Tidings
- Ronnie Crocker, Houston Chronicle
- John Foyston, Journalist
- Kellie Hwang, Arizona
- Sarah Lemon, Mail Tribune
- Rick Lyke, Journalist
- Claire Sykes, Writer
- John Holl, Journalist
- Kim Hobbs & Heidi Chackel, Southern Oregon Magazine
Our thanks for your commitment and standards.
My good and long standing friend KP and I used to joke about having our own radio show someday. This idea stemmed from our conversations when we were together – they were always lots of fun, funny, and usually got other people laughing too. We have easy banter, can talk about lightweight and substantial stuff equally and above all want to have fun with it.
Fast forward to now. KP is still a very good friend and I now have a radio show. She’s already agreed to be a guest one day soon.
BeerRadio is the show WEB launched ala our community radio station, KSKSQ.org, in February of 2011. At first I was thinking of recording it 2 times a month. Well, I quickly understood what a great fit it is so we’re live every week now. We run from 5 – 6 pm every Wednesday, usually from my World HQ base location in Southern Oregon and sometimes from the field.
- 6.29.11 Josh Brewer, Brewmaster Mother Earth Brewing
- 6.22.11 Larry Chase, Brewmaster Standing Stone Brewing Company
- 6.8.11 Nicole Kasten, Portland Beer and Music
- 5.25.11 Julie Wartell, PubQuest
- 5.11.11 Sue Shulters, Home brewer
- 5.4.11 Sarah Huska, Cicerone Certification Program
- 4.27.11 Renee DeLuca, Brewers Daughter
- 4.20.11 Live from Portland OR, Angelo De Ieso, Brewpublic
- 4.13.11 Deverie Hart, HurraBier
- 4.6.11 John Holl, BeerBriefing.com, accomplished writer/journalist, co-author Indiana Breweries
- 3.23.11 Live from San Francisco, including impromptu guests Tom McCormick of the CSBA
If you like what you hear – no matter the station or topic matter – support it monetarily. Send in a donation, underwrite the program, buy an ad or volunteer to help the station survive and keep affording the community the resource you value.
All of these shows are archived by one of my fabulous radio station colleagues (thanks Wayno!!) and permanently accessible via the Program Archives. You can stream them live from the station website too.
Like I say when we throw a get together, the guests make the party. Thanks to all the fine guests we’ve had and the ones coming up. We’ll keep knocking on doors of beer community members who want to enjoy an hour’s worth of conversation about them, their relationship with beer and different topics that come up. We try to ask questions that are not necessarily already talked about and it’s relaxed and very informational.
Thanks also to Jason and Carson of KSKQ who took a chance on BeerRadio. Cheers gents ~
p.s. Lisa’s Beer O’Clock is a terrific listen too!
Tags: Beer BRiefing, BeerRadio, Brewers Daughter, Cicerone, community radio, CSBA, Deverie Hart, Hurra Bier, Indiana Breweries, John Holl, Josh Brewer, Julie Wartell, KSKQ.org, Larry Chase, Mother Earth Brewing, Nicole Kasten, Portland Beer and Music, Renee DeLuca, Sarah Huska, Standing Stone Brewing, Sue Shulters, Tom McCormick
BeerRadio is a relatively new idea WEB added to its efforts to spread the beer word and educate about beer. It’s picking up speed and we’ve had the delightful honor of hosting an already wide variety of people.
Beyond being fun to simply talk about beer with these great people, it’s a terrific medium to reach out. Yes, it’s passive. Yes, you may not know who’s listening or streaming.
That said, how do you know who’s listening or streaming your info anyway? Some things are trackable, some are not. You do some of both nonetheless. Partially because of opportunity. And also because part of marketing yourself and your beer is one way to reach out. The consumer decides what they want from you, when they want it and then you simply have to take the leap of faith.
Marketing has commonly be partnered with Public Relations, and for a few good reasons.
You can put the marketing materials out there (not to be confused with advertising – that’s different) and then it’s up to you to use a PR thrust to make it connect with consumers. Don’t expect people to simply seek info out just because it’s out there. You have to give them reasons to dig into your brand.
And in the case of BeerRadio, it’s the guests that are the hook. We’ve had people all across the beer community, consumer and professional, that can talk intelligently and in an everyday manner about beer. It’s designed to be educational and so it will continue to be even while it’s changing and we’re improving.
The consumer is a moving target – you’ve got to move with them.
We’ll keep doing it and trust that the build will come. Indeed, it’s like marketing beer to a small segment (get my drift?!). You’ve got to be willing to start small. Be a diamond, not a comet.
Here’s a few of our previous guests:
- John Holl, Beer Briefing & Indiana Breweries (book)
- Julie Wartell, PubQuest
- Renee DeLuca, Brewers Daughter
- Angelo De Ieso, BrewPublic
- Sarah Huska, Cicerone Certification Program
- Sue Shulters, homebrewer
- Nicole Kasten, Portland Beer & Music
Next Week: Josh Brewer, Mother Earth Brewing
You may wonder why Women Enjoying Beer is offering Writing Workshops.
Education is the conqueror of ignorance and helps the world turn around smoother. Education is at the core of what WEB is about (developing and serving the female beer consumer, working with the beer community to properly market beer to women). So it’s a natural for us to tap into some colleagues in the writing world to offer 2 terrific workshops.
- Born to Write! A Writers Workshop, August 18th, 1 -3 pm, Portland OR
- Becoming A Better Beer Writer, August 18th, 330 – 530 pm, Portland OR
The first one is all about writing skills and would be appropriate for the person who likes to write, has to write, wants to write, does write. We’re thrilled that the very accomplished and successful writer Claire Sykes will be our instructor. I’ve taken a workshop from Claire and walked away with a bunch of new skills that I applied right away.
The second workshop is all about building on those basics skills to be a better beer writer, with an emphasis on blog writing in particular. John Holl, another very adept and able writer, is the instructor for this workshop. John is a beer enthusiast as well as seasoned writer so he is the perfect teacher for this session.
All registrations can be made online here. Please note – earlier registration is better than later. We have Early Bird rates available and due dates for registration we’re working within.
Contact us directly with any questions or requests.
We’re offering this immediately prior to the Beer Bloggers Conference on purpose. If you’re already in town or coming to town for the event, this makes a perfect lead in to the event. If you aren’t into beer or blogging, you can still benefit from attending the sessions. Plus you’ll have fun and meet more cool people.
Register today for these high value workshops. Space is limited (yes, really – it’s not just a saying).
The great folks at host location, Old Market Pub & Brewery, are going to take good care of us. You can order/pay for the beverages and foods you choose to enjoy during the workshops (full service event!).
If you’ve yet to tune into our freshly launched Beer Radio program, today’s a great day to start. (online streaming is best for listening worldwide)
We talk about all kinds of things beer. So far we’ve been sharing about Herstory:Women in Brewing, Craft Brewers Conference info, beer and food pairing…as well as nabbed a few beer colleagues from the street to chat very spontaneously with us. Like most craft beer people, they we’re totally cool with it.
Today’s special guest will be John Holl, of Beer Briefing and co-author of the new Indiana Breweries. John and his compatriot covered all the breweries in Indiana to write this comprehensive compendium. Here’s a video of them talking it up.
John’s a fun and passionate beer person whom I’ve gotten to know in the last year. Truth be told, he was roped (willingly, might I add) into our media fun last fall during GABF. We co-hosted an informal meet and greet at the recently wrapped up CBC too.
Tune in today from 5 – 6 pm Pacific Time to enjoy the beer banter. The episodes are also archived for your listening pleasure at your own convenience.
Watch and listen in for great guests of all walks as we BeerRadio it forward. Cheers!