Women + Beer = 13 Reasons to Engage Women In Craft Beer
May 13, 2011 Beer, Something To Think About, Women and Beer
Happy Friday the 13th! In honor of this day of superstition for some, mockery for others, we want to share 13 reasons why it’s important to engage women in craft beer.
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13 Reasons for Women & Beer
Women are interested in knowing about beer.
- Women will help grow beer brands that reach out to them respectfully.
- Women will talk it up – all good, bad and ugly parts of the brand (be ready!).
- Women outpace** men in using social media. **Read: A rapid fire way to communicating with and about your brand.
- Women enjoy engaging in social activities. Beer is social.
- Women enjoy learning new things.
- Women enjoy meeting other women.
- Women who already enjoy beer meeting other women who enjoy beer.
- When enthusiastic about a brand, women will bring more other people into it.
- Women make 80% of all purchasing decisions.
- Women are universal. You’ll find them everywhere.
- Women are equal contributors and participants in global society.
- Women are the future of craft beer.
Photo by Kate Parks
Tags: 13 reasons, brand growth, brand support, Friday the 13th, learning, Social
All I Need To Know About Marketing Beer To Women I Learned From My Dogs
Apr 19, 2011 Education & Training, Women and Beer
Hops, Ginger & Belle (OR Coast)
Belle and Hops and I put our heads together to offer you these suggestions today.
1. Listen. Women want to be not only heard. They want to be listened too. Real engagement of the senses that can help everyone learn and grow.
2. Observe. The smart beer businessperson who wants to market to women will sit back and watch, noticing a plethora of useful information and most likely generate more questions that need to be asked.
3. Wag a lot. Smile and truly welcome women to the beer table. Be genuine in your affinity for encouraging them into your brand with no falseness or insincerity.
Belle at the ready
4. Leave a bit of your brand in your wake, like dog hair. Be sure to ALWAYS carry and pass out your (appropriate) business card. Giving away small useful schwag items like pencils or stickers in exchange for their contact information gives them a goodie in reward for them sharing their (valuable) contact information with you.
5. Safety and Security. Treat them as high value customers. Protect them from stupidity, disrespect and inappropriate beer marketing.
6. Pride. Stand tall and be aware of embracing this huge group of the population that will – make no mistake – help grow and sustain your brand.
7. Acceptance. Happily accept whatever beer they happen to drink and then offer them an additional choice to try. Be a geek, not a snob. Beer in any form is still an entry into more different beers.
8. Acquiesce. Use tact and diplomacy freely.
9. Acceptance. Suspend judgement based on anything – color, gender, choice of beverage, size of glass, and so on. Be happy they are at your establishment and engaging in your brand.
10. Be thankful. Again, wag a lot and often. Be sure to express your thanks, genuinely and often to the female patrons who buy your beer and provide your living as well as support your passion. They’ll return the favor in spades when they know they are wanted and valued.
Know when to lie down
11. Know when to go sit or lie down. Step off and step aside when it’s in good taste and timing. Know when to be enthusiastic and when to graciously go away. You can regroup with new knowledge, learn and go in again.
12. Be happy and enthusiastic. Brands that are attractive to women are ones that have a positive message and angle. Brands that are arrogant, pushy, sexist, or otherwise a turn off will loose out quickly.
13. Be inclusive. All dogs want to play. Be sure you are inviting all women into the beer conversation. Throw out any judgments, assumptions and ideas you may have about her; she’s the one – follow her lead, accommodate what she wants to enjoy.
Woof!
Tags: Belle and Hops, dog relations, learning, marketing beer to women, tips and pointers
Gems Among The Blather
Mar 2, 2010 Education & Training, Events, Something To Think About
In reading through comments (posted at the time) per this story per the 2.11.10 Women Enjoying Beer event, I’m reminded once again that we have free speech in this country. And I’m very grateful for it.
I’m grateful for the comments from people who are understanding what we’re working towards and supportive. And I’m grateful for comments by people who clearly don’t ‘get it.’
Why, you may wonder?
Because people that are uninformed and off base, people who don’t try to figure out what’s what and just spout to crow, end up making themselves look just that – uneducated.
The first few times I heard some comments that made me bristle, I thought – what am I not doing right? How am I missing the message? How can I deliver it better to hit their mark?
You know what? Part of the onus in any two way conversation is on both parties.
You have to educate yourself before you form opinions.
So – to those of you who read and understand that WEB is not about gender – it’s about opportunity and education, I thank you. For those of you who think it’s some flaming feminist whatever, educate yourself.
It’s insulting to only you in the long run if you don’t make the effort to learn how things work.
Bring it on.
Tags: Education & Training, engaging, learning, listening
