Small World
Jul 29, 2010 Something To Think About
Here’s a direct quote from an email removal request:
“I would appreciate your removing my email address from you[r] list as I live in Pittsburgh and I think I am on the other side of the world from you and your activities. But thank you anyway.”
Small world - from one coast to the other
Very good. Permission marketing dictates, as should our uncommon good sense, that we act appropriately on this (which I did immediately and from which this person originally asked to sign up).
What struck me was that it really is a small world, two coasts or borders of any country are only separated by miles and mindset.
Be a geek, not a snob, honor thy consumers requests in a timely fashion, small world or not.
Permission marketing is another big point for the female consumer. Ask them how they want to be communicate with and then do just that.
“But that’s so much work!”
Not really – in fact when you ask, they’re helping you figure out how they want to be reached and will be way more receptive.
See it as opportunity. Anytime there’s a conversation, there’s opportunity.
Open the doors that’re knock knock knocking…
Tags: mindset, opportunity, permission marketing, small world
