Importance Of An Up To Date Website
Nov 22, 2011 Marketing
Today’s topic hits home, particularly: Having an up to date website.
Forgive our recent silence as we were going through this very thing (and still finishing up on all parts of the site).
It’d been a while coming for us to take care of a few internal site workings so late last week we got to it. And it’s one arena of business and life I feel unsure of. We all want and ‘need’ to have the online part of life. However, when it’s not quite right and you’re in the middle of something that may be impeded due to updates and maintenance, well – it’s hard to be patient.
And patient we must be.
And there are many talented people available to hire to help you – ask around for a few recommendations. Even if you’re unsure like me, finding the right person to help is key. Here’s one excellent choice.
Make it easy for people to find you
A successful online presence is important, ne – critical, to some this day in age. It’s the yellow pages of days past and if you want to be findable for your customers, you must be online. Somehow and in some way.
Keep in mind that while you may own, run and operate the site, websites and all forms of online media are about the customer. The person who is engaging in the conversation. They need to be able to find you, dig around, make choices and have the info at their fingertips to either support you or find what they need elsewhere.
Having spoken at the NBWA convention again this year on women, craft beer buyers and social media, I have found the feedback on the realization that a website is the first step to be very encouraging. Many distributors in particular and really small breweries don’t have sites. GASP! Get yourself a simple info based, nicely designed site up no later than when you open your doors (however virtual or brick and mortar you may be).
An up to date website is a key part of doing business today. And most likely will be for the foreseeable future. Keep it up to date, make it simple, and get the info out there for your waiting customer.
Tip: Schedule time every month to review at least one of your pages, if you don’t already have the right dedicated person to keep it up to date daily.
Tags: communication, NBWA, up to date website, website
Party Planning
Jun 17, 2010 Celebration Worthy, Events, Something To Think About
The NBWA sent a Guide to Responsible Party Planning as part of their membership materials. Nice.
Reinforcement and refreshers are always a good idea. Here are a few of the tips they offer that we can all benefit from remembering.
1. Make a list of cab services for those who choose to drink so they won’t need to drive. Designate a chauffeur for the night, turn in keys as they come to the party.
2. Always serve food. Yes! Food not only complements the beer and other alcoholic drinks you serve, it helps absorb the alcohol (does not replace time needed to metabolize). Food and drink go hand in hand.
3. Stop serving about an hour before people are going to leave. Great idea! Help everyone be more responsibly vicariously by letting their bodies take care of alcohol consumed with some precious time.
4. Never hesitate to take keys away. Worst case scenario, someone gets mad – but they don’t end up dead or hurting someone else. Isn’t it better to have someone angry than dead?
There’s more. They have a lot of good info – check them out online.
And have safe summer fun.
Tags: being responsible, good reminders, NBWA, party planning
National Tavern Month
May 7, 2010 Assumptions & Myth Busting, Celebration Worthy
May is National Tavern Month – woo hoo!
Craig’s right on in the this article - it’s a reason to get out and celebrate.
Responsibly, with friends, supporting the local economies. Need more reason?
Okay. May 17th – 23rd is American Craft Beer Week. Support your brewing community, America. They do much for the economy with solid jobs – and everything jobs in a community bring, progressive thinking, promoting responsible consumption and savoring the affordable luxury – beer.
How do you plan to celebrate?
p.s. a good book is a good way to extend the fun…
Tags: affordable luxury, American Craft Beer Week, National Tavern Month, NBWA
