31 Facets of Women & Beer: Facet #31
Dec 31, 2011 Beer, Beer & Food, Education & Training, Marketing, Women and Beer
On this New Years Eve, we wrap up this series with a final facet: Women, Beer & Food.
Make it automatic: Beer & Food, Beer & Food, Beer & Food…..repeat it in your head or aloud until it’s automatic.
I’ve had women tell me in no uncertain terms that they want to learn about beer paired with food. They only had to tell us once. And I’ll tell you why it’s important to heed this critical directive:
- Beer and food go together. That’s the first most obvious one.
- Beer and food should go together. If you’re promoting alcohol – beer – then you should feel a sense of obligation to make food part of that promotion. Moderation goes hand in hand with responsibility.
- Beer and food complement each other so well. They bring out flavors in each other that when standing alone may be missed.
- Women want to duplicate the pairings they have at events. Be sure to share menus, suggestions and ideas. WEB always posts our menus the day after events for everyone to reference. It’s green, available and they can do with it as they wish.
- The beer community and food community have much to share and benefit from mutually when they collaborate.
- We like beer and food together. Do you? Then offer it as such.
Women, beer and food. This is yet another universal truth: they go together, and should. Combine them and you’ll see much success.
Happy New Year for Women & Beer!
31 Facets of Women & Beer Series starts here
Tags: 31 facets of women and beer series, beer and food, duplicating experiences, moderation, pairings
The Alchemy of Widmer at WEB
Sep 9, 2011 Beer & Food, Education & Training, Events, Women and Beer
Last nights menu for the WEB monthly meet up featured Widmer beers. We chose them for a few reasons.
- WEB is headquartered in the Pacific Northwest, as is Widmer
- They had a really nice line up of beer choices readily available
- They make a high quality product
- The brewing manager is a friend and colleague – thanks Doug!
Women enjoying Widmer & food
And glad we were to pick them. Menu of beers and foods planned to match them were spot on, with reactions and comments aplenty. Here’s the menu we created and served:
- Citra Blonde with melon ball with Humboldt Fog Chevre garnished with chives and hibiscus powder (this beer has been a favorite of mine this summer as well). Big crowd pleaser!
- Hefeweizen with micro greens and Meyer lemon & pink grapefruit vinaigrette on Belgian Endive garnished with toasted sesame seeds, candied grapefruit peel and Hawaiian black sea salt. (Discussion of longevity of Widmer and craft beer and style origination was art of this course)
- Falconers IPA with spicy Thai noodles with sweet chili sauce, roasted peanuts and basil
- Pitch Black IPA with charcuterie plate: Molinari mild salami, Herbs de Provence pate and English Stilton with Dijon mustard sauce. (The black color of this beer is a great educational opportunity)
Sounds fancy – yet the beers and foods are all within relatively basic available ingredients. Our host (location & food) LOVES beer and food together so it was a really fun and tasty partnering for everyone.
We had a bit of time at the beginning of the evening before we dove in so I also asked all the guests to tell the group one thing they liked about beer….you’ll find out what they said tomorrow.
Tags: pairings, partnering, Widmer Brewery
Come As A Woman Event 10.14.10
Oct 10, 2010 Beer & Food, Education & Training, Events
Hello There Friends!
We are hosting our FIRST EVER event where MEN are welcome to join us too!
Come As A Woman at Frau Kemmling
Women Enjoying Beer is about Bringing Beer To Life. WEB organizes events (for women, men, and women & men), offers workshops, gives presentations and conducts research and focus groups. Women Enjoying Beer is meant to serve female beer consumers and help the beer community accurately market beer to women, which is better for everyone.
Our monthly events are a ball! We do them regularly every 2nd Thursday of the month. Plan to come join us. We always serve at least 4 different beers with 4 complementary foods ranging in a variety of everything from ice cream to salsa. Mmmm. Yum.
Women Enjoying Beer Oktoberfest: Comes As a Woman!
We get to meet this month at the fabulous new Frau Kemmling Schoolhaus Brewhaus
Details: 7 – 830 pm Thursday October 14th, $20/per person
Where: 525 Bigham Knoll Jacksonville OR, featuring select beers paired with their signature Bavarian foods.
Everyone is welcome if they come as a woman. Men, here’s you’re chance to join us!
Reserve your spot here by 10/12.
We know this event is going to be a lot of hilarious and tasty fun. So bring your guy or bring your gal, or bring yourself – just make sure you are dressed as a wo-man!
One more thing: This is a viral invite, so if you think you might know someone that would be interested, please spread the word.
Hope to see you soon.
Kate Parks, Women Enjoying Beer, Beer Diplomat
Tags: Bavarian fare, bringing beer to life, Come As A Woman event, dress up, Frau Kemmling, Oktoberfest, pairings
Great Combination
Jun 3, 2009 Brain Stew
This past weekend I had the pleasure and privilege of hosting a beer & food tasting. The groups are always engaging, enjoyable and fun.
Why?
Well, because the audience I am targeting – female consumers – are so interested in being heard ala beer, that they are engaging, enjoyable and fun. They wanna know.
One combination I like to feature is an IPA with sharp cheddar cheese – and when in season – grapefruit as well.
The citrusy flavors and aromas of a good solid IPA pair beautifully with these food goodies. American beers that utilize Cascade hops will for sure find this to be true.
It’s eye opening, an ‘Ah-ha!’ moment for all who try it.
Message today – pair common foods with your beers. The educational opportunity is huge. Its take home value is also huge.
Fancy is fine later. Start basic (not condescendingly though).
Don’t you want their business?
Photo courtesy of Flickr by portlandbeer.org
Tags: female consumers, flavors, pairings, start basic
