How Do You Know What Women Want From Their Beer
Aug 11, 2010 Education & Training, Something To Think About
You ask them. You talk to them about beer – about why they like it, what they want from it and what they don’t want from it.
Ginger & Gayle Goschie of Goschie (Hops) Farms are glad to talk about beer
Hold a focus group – WEB does them a lot to make sure information is current and to give an opportunity to get a group together to talk about all things beer.
They key for a successful focus group is be prepared. Have a short list of specific questions you want them to answer, between 12 and 20 is a good number. WEB just had a focus group in Portland OR and the 12 women who showed up were all directed to and back to these questions.
It’s easy to get sidetracked and to let one or two members of the FG dominate the group. You need the leader of the focus group to stay on track. Use diplomacy – introduce the group the format, tell them how it’s going to unfold including that you may guide them back on track if it gets too far off topic.
Encourage them. If they want to talk about other things, the pub or brewery where you are meeting would most likely be glad to have them stay afterwards and talk it out over a beer.
Be focused and we all come out ahead, women & men & beer alike.
Tags: focus groups, plan, talking about beer
Listen To Your Mother
Apr 27, 2010 Beer, Celebration Worthy, Education & Training, Events
Grand Teton Lost Continent. Mmmmmmmm!
Julia’s right, as usual.
The Mother Of All Beer Weeks is coming right up – in time for you to plan, educate and celebrate.
Be sure to sign your brewery up so everyone can see what’s going on, what they should anticipate from you for that week and then they can plan accordingly.
This is a HUGE OPPORTUNITY (almost as big as developing the female beer consumer). If you pass it up, you miss the boat. In a big way.
Get on board.
Thanks Mom.
Tags: American Craft Beer Week, Brewers Association, educate, Grand Teton, plan
