A Few More Statistics
May 17, 2012 Beer, Celebration Worthy
A few of the incredible professional beer community members
Because we study and gather qualitative psychographic data, it’s interesting to read quantitative stats. Fascinating!
- As of March 2012, there were 1,989 operating breweries in the USA.
- American small and independent breweries provide well over 100,000 jobs. Think of the end number when you add the large brewery employees!
- The small and independent breweries produced somewhere in the range of 11.47 million barrels in 2011.
- Over 4000 beers were entered in the 2012 World Beer Cup competition, which included 95 styles from 56 countries judged by 215 from 29 countries.
To celebrate our American Beer landscape, look for festivals, events and other beer related goings on. WEB is involved in many focused on fun education. If you’ll be at SAVOR June 8 & 9 2012 in Washington DC, be sure to look for us there.
Stats courtesy of Brewers Association
Tags: beer statistics, psychographic data, qualitative data, SAVOR, World Beer Cup
Focused Group
Aug 12, 2010 Education & Training, Good People
One of the best resources I have come across, and then promptly devoured, was this book. Judy Langer is an extremely accomplished and still seemingly very excited researcher.
Her book helped me understand what I needed to understand to conduct proper research. It’s a tome for qualitative research.
Like Judy, I highly enjoy the research part of Women Enjoying Beer. And quite frankly I was surprised with how engrossing it is. Interesting people who want to talk and share and ponder, tons of eye opening insights, lots of repeat ideas (which is good = trends, patterns), and in general interesting psychology.
The reward is even greater for all parties since you’ve done well by the subjects and the clients.
It should be productive fun – this book helps make it so for me.
Tags: focus groups, Judy Langer, qualitative data, research
Focus Group Information Series
Aug 3, 2009 Education & Training
This week I’ll offer insights per specific focus group input.
Let me first say, by now I’ve conducted numerous focus groups, all women (men are next), age ranges from 21 – 80+. The majority of those who have attended focus groups so far have seemed to be in their 30′s to early 50′s. The data I collect is qualitative psycho graphic – meaning the information is based in how people
Focus Group Beer Samplers await
feel, what they value and so forth.
Beer is an emotional “thing.” It evokes strong feelings – both of enthusiasm and otherwise. Qualitative data WEB collects is reflective of how people, specifically women, react to beer and interact with it.
If you want numbers, I can give them to you as well. For now, I’ll use words such as majority, minority, most, fewer, etc.
Judith Langer, The Mirrored Window, sums it up well. Paraphrased she tells us qualitative information goes way beyond demographics, attitude and behaviors. It involves body language, voice variations, emotions. It’s about how people live, what they think, how they live, what they value.
Why Women Enjoying Beer?
- Because of the people involved in the beer industry. They are, almost without exception, engaged, progressive, thoughtful, fun, intelligent people. That makes me want to contribute to their further success.
- Because I am the poster child of who your market is (I was there 7 years ago) so I can speak to the journey of beer discovery and therefore am a good resource to help grow the female market share.
- Because the consumer angle needs attention. It needs to come right from the consumer, not from industry experts”, pure unadulterated information. The female consumer, at 50.9% of the population, will and does significantly impact beer sales.
- Because it’s about opportunity. Females able to enjoy beer and grow their knowledge and therefore their patronage, breweries to accurately and authentically develop that segment of the market. Gender is incidental in many ways – and still needs to be addressed.
So tune in this week, share it forward. There’s way more where this comes from.
Cheers~
Tags: focus group research, input, Judith Langer, pschyo graphic data, qualitative data
