Because it’s not about drinking – it’s about enjoying. Let me clarify and shed some light.

Women Enjoying Beer means that anyone around a woman who is responsibly enjoying beer can enjoy it too. Think of this: you’re someone who can’t drink beer or is drinking something else. Your friend is enjoying a beer. So – you’re still enjoying them enjoying their beer.

Drinking can be moderate or irresponsible. WEB stands for responsibility, for savoring, enjoying, and getting the full experience of what it is to enjoy beer.

Here’s a short video (with bonus footage) on why we are Women Enjoying Beer.

Thanks for enjoying your beer. Belle and Hops also thank you (yellow and black dogs in the video, respectively).

This is a good article on outlining why cans can be a good option. Thinking about it is the first step.

Indeed, whatever receptacle we choose to get our beer in, be conscientious of its impact, how, why, when, again and so forth.

Taste profiles of beers right out of a can and right out of a bottle and right out of a keg and right out of a serving vessel….

Keep in mind beer is always best fresh, best served how it should be served regardless of how it comes.  There are resources aplenty of the sensory science behind glassware. Rebecca would know for sure.

SNBC solar system

“We have our own solar system.”

Ha!! True enough – and said quite innocently and proudly (not arrogantly) by Terence from Sierra Nevada Brewing Company.

On the tour that Steve helped line up and Terence so generously gave us, we were highly impressed by the fact that the ‘solar system’ they have installed at their brewery provides the huge lions share of their energy needs.

How many other businesses can say the same?

They do it because it’s the right thing to do too. Not to get attention, not to show off. Quite the contrary.

It’s their culture that fits this kind of action and this action that fits their culture.

Beers up to you all SNBC!

Beers up to Corkie, Doug, Wynne & the entire crew – they continue to set a solid example of best practices.

Focus group input repeatedly tells me that women like businesses who display authentic responsibility – social, environmental, ethical. This fits.

I only wish I could get their beers when I live. SIGH. Guess I’ll have to chalk that up as a reason to travel to them…even if I have to wait for the Great American Beer Festival this September (I’ll be in Denver again for it this year.)

The great thing about that is Colorado is jam packed with great beers.

Photo courtesy of Flickr by HeroJH

Did you get to enjoy Savor this past weekend? Unfortunately I was not there (this year) – hoping to go next year.

Beer awareness and de-demonizing beer is a good battle I plan to continue to help fight.

Beer – just like one bad snowmobiler, one bad teacher or one bad apple – is not the devil. It’s the one ‘baddie’, not the whole group. Over the years people have come to blame beer as a scape goat. Untrue. (Look instead to the corrupt sheepherder.)

Indeed, we all need to take FULL responsibility for our own actions, and the consequences of those actions.

Savor, I believe, is all about raising awareness that beer is a premium, affordable luxury. That, incidentally and happily, helped America grow and thrive.

Hats off, I say! Savor your beer (don’t guzzle or slam it) and you’ll be making progress. Beer is tasty, luscious, refreshing, satiating beverage. Enjoy it as such.

Savor it.

Photo coutesy of Flickr by lendandec14