…I noticed that all the patrons who had bellied up were women. How refreshing.

Why is that? Because these women were comfortable in their ‘third place’? They totally enjoy good beer? They like sitting at the bar?

There’s a lot of information that many women have shared with me in focus groups, casual conversation and online about sitting at a bar. This example was rich as it’s still atypical. No reason it needs to be.

So what can you do – as  a brewpub, taproom, or bar with a strong beer commitment – to authentically attract more females into the fray? To build up the only 25 – 30 percent of women (who are the majority of the entire human population)?

Encourage the women to sit at the bar, engage in intelligent entertaining conversation, invite them back.

Change is relatively easy to affect if you are active in pursuing it - not just saying “I wish…” and “someday…”

It made my night. Then I finished my double IPA and went home.