This kind of quote scares me. It’s a perfect example of someone being totally off base.

I’m not saying opinions are invalid – yet uninformed or ill informed or prejudgment type statements are dicey at best.

How did the Faust’s  come to that conclusion (last line of the article)?

• Did they actually ask a cross section of women?
• Did they make this erroneous assumption themselves based on what they think women want?

It’s always disappointing to read or hear ignorantly stereotypical, uninformed statements.

One interpretation is that this Mr. Faust (and Ms. Faust?) sees most women at his winery drinking wine. Well…kind of goes to follow that that would be a case, yes? I would venture a guess most men visiting his winery would also drink the wine. Just like most people visiting breweries drink the beer.

I can help correct this incorrect mindset (and therefore increase your business) with a focus group execution of their specific market share, locals and supports who would (I guarantee) change his mind.

As an aside, Kim of Nebraska Brewing was at my session at the CBC this past spring so I know she knows that women do in fact enjoy beer.

Open your mind to the other 50.9% of the population (and business) and you’ll be richly rewarded.

Granted, I don’t know of any good stereotypes…Generalizations are different. Stereotypes set up backwards, thwart progressive thought and hinder forward movement.

Plus small minds have always ticked me off. They tend to be narrow, selectively ignorant and mean spirited.

In any event, Allegra McEvedy is right on per this Times Online. Sent to me be the very fortitudinous and  sharp Rhonda Kallman (co founder of Boston Beer).

“McEvedy, a keen drinker of Guinness, feels very comfortable holding a pint. ‘The stereotypes around beer annoy me and get my back up. It is a fantastically crafted drink, but the most important aspect of it is taste and environment. I like to drink Sagres lager, London Pride, Guinness in winter, or Doom Bar beer in Rock in Cornwall. All of these have wonderful flavours — just like a glass of wine.’ ”

She’s English and the women there drink a much smaller proportion of beer in the UK (13% vs. American Women at 25%+).

Message du jour: get past stereotypes, in fact – throw them out, out, out!!! You only do yourself a disservice, never mind the victim of the stereotype.