IPA Education
Jun 22, 2009 Brain Stew
Jody & I enjoying a good beer in Montana
This post covers the story of IPA well – India Pale Ale. It’s a great fun educational opportunity - which women have told me, indirectly and directly over and over and over is important in purchasing habits and developing buying patterns.
When you educate, you create knowledge, you create buy in and buy of (your beers).
Host an IPA event – no “ladies night” though – that’s a no no. Please – women or females.
Tags: Education & Training, IPA story, understanding, value
