Sssssuccess
Oct 2, 2009 Beer, Education & Training, Events, Good People
Last night 19 women came together at Snake River for a Women & Beer event. They crammed the room full because they were interested in hearing about beer, talking about it and enoying others’ company.
We discussed history of women in beer, taste palates, how the micro movement has been a very good thing for craft brewing, how I got where I am (poster child story) and a ton more. Oh – and the tasting was big education for many.
The cozy room SRB provided, the 3 – 5 ounce pours of beer, the interest and then the questions….Questions generally start coming about half to two-thirds of the way into an event. The questions are really engaging, indicate the intelliegence of the female beer drinker and are great fodder for discussion. Plus it helps me continue to learn more so I can better serve.
Last nights group definitely gave me some more good things to think about and educate myself in. Just how I like it.
So cheers to Lenore, Ali, Tori, Jill, Jackie, Ashley and all the others. You made the evening great. As I have always said, the guests make the party.
I’d wager that the patrons who were present last night (everyone) will be trying more different beer from now on.
Thank you for the opportunity to spend upwards of two and a half hours together (originally slated for one and half!).
Thanks to Snake River – Chris for inviting me in and Ali, Sarah and the entire crew for being game and having fun with it. It was indeed my pleasure. Be very glad to come back to Jackson anytime. Preferably when there’s snow on the ground…or when it’s warm…or….
To you readers (brewers and consumer alike) – this is an excellent example of how Women Enjoying Beer educates, informs, provides a forum for discussion, empowers, and in general has a great time authentically and accurately serving the female beer consumer. Call upon me when I may be of service.
All for the love of beer.
Tags: Education & Training, event, Snake River Brewing, women & beer
What Women Want
Jul 14, 2009 Education & Training
Since my speciality is authentically and accurately marketing beer to women, I get
Minneapolis Focus Group, May 2009
asked over and over “What do women want?”.
While I am unable to answer that question on the big scale, I am able to offer some insight on the female consumer beer front.
- Well, here’s one thing.
- Here’s another.
- And here’s yet another.
So far, I’ve identified over 30 categories, specifically (and growing) that women are talking about in relation to beer. Everything from health & beer (needs a ton of enlightenment) to where women drink to flavor & taste issues.
Get in touch when you want to find out how to better reach the 50.9% of the population that happens to be female.
There’s potential coming out your mash tun.
Tags: accuracy, authenticity, Education & Training, Marketing, what women want, women & beer
