Ashland, Oregon—May 15, 2012— Women Enjoying Beer, an independent, consumer based research and education company based in Ashland, Oregon will host an inaugural Women + Beer Advance this August 2 – 4 at 4 Daughters Irish Pub in Medford, Oregon.

Updated Pricing and Schedule Below

This event offers an educational opportunity for women to advance their enthusiasm for beer, build connections with other women who enjoy beer, and to have fun while learning more about beer.  Tapping into their love of beer, Ginger Johnson and guest speakers will create a collaborative conference celebrating beer in all forms. Guests include Lisa Morrison (The Beer Goddess), an appearance by Julia Herz (Brewers Association), and a screening of The Love of Beer with documentary filmmaker Alison Grayson.

The Women + Beer Advance kicks off on Thursday evening, August 2, with a Beer:30 social.  On Friday, August 3 and Saturday, August 4, attendees will experience a wide range of social activities and educational seminars including Beer & Food Pairings, Recipes for Cooking with Beer, the Economics of Beer, Beer Tasting Exploration, a discourse on ingredients and how they are used to create beer, and a pub walk.

Here’s the tentative agenda(updated 6.21.12)* for the inaugural Women + Beer Advance, dedicated to providing fun, engaging and stimulating education for all female beer enthusiasts. (Yes, it’s subject to minor changes, alterations and enhancements, as life can change; *as of 6.21.12)

All agenda items listed are included in the registration fees. Registrations can be made here. Sooner is better than later please.

Women + Beer Advance, 2 – 4 August 2012, Southern Oregon, USA

Thursday August 2^nd:

Welcome reception & Beer30– social mixer for attendees, available presenters, and hosts to sip, nibble and meet.

5 – 9 pm, location pending, Medford

Friday August 3^rd: Onsite at Host 4 Daughters Irish Pub

9 – 1030 am Opening & Welcome address by Ginger and the WEB crew

1045 – 1215 – In the Beginning: Beer Ingredients – supported by Roy Farms and Briess Malting

1230 – 2 pm Learning Lunch*, select Advance menu available for attendees at host 4 Daughters Irish Pub

1 pm* Dynamo Julia Herz, Brewers Association (via remote broadcast): “Taste Trip” interactive beer and food session as part of lunch

215 – 330 Good Sense! The Sensory Side Of Beer, Rebecca Newman, Dogfish Head Brewing

345 – 515 Alchemy of Beer & Glass, Glassware session lead by the Beer Goddess herself, Lisa Morrison featuring Offero Glassware. Lisa will have her books available to sign and purchase.

(Break for Dinner on your own)

7 – 9 pm W+B Beerwalk, Special PubQuest Maps provided guiding you to 4 Downtown Medford beer friendly places serving fresh, well cared for beer.

Saturday August 4th: Onsite at Host 4 Daughters Irish Pub

9 – 1030 am Classic Combinations: Beer & Cheese, Shawn Fels, Award winning Rogue Creamery

1045 – 1215 Economics of Beer, Larry Chase, professional brewer, Standing Stone Brewing. We’ll learn about the economics of beer – from buying ingredients to making the beer to getting it in your glass.

1230 – 2 pm Inspirations & Aspirations: special Advance select menu luncheon. Open floor question & answer time, at 4 Daughters Irish Pub

215 – 330 pm Sustainability of Beer, Katie Wallace, New Belgium Brewing (via remote broadcast)

330 – 400 Beer Resources – Discussion of more resources on beer, online and offline

400 – 430 Wrap up and Thank you, awards & goodies

5 – 6 pm Live Nationwide virtual tasting Guests queued to talk

745 pm Screening of The Love Of Beer, with Filmmaker Alison Grayson; brewer Tonya Cornett, 10 Barrel Brewing – long distance appearance

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All travel investments are on your own. This high value advance includes a lunch both Friday & Saturday, otherwise there are plenty of choices close by to enjoy.

The area Chambers of Commerce can help direct you to places of accommodation and transportation. Medford, OR Chamber & Ashland, OR Chamber

Join Ginger Johnson and the crew of Women Enjoying Beer at 4 Daughters Irish Pub in Medford for these enlightening sessions.  Early registration is available through June 15 and regular registration up to the opening of the event at http://womenenjoyingbeer.com/events/.  For further information please contact Ginger Johnson in Ashland, Oregon at Ginger@WomenEnjoyingBeer.com  or 515-450-7757 or Emily Engdahl in Portland, Oregon at Emily@WomenEnjoyingBeer.com  or 503-502-1689.

Women Enjoying Beer (WEB) is in the business of developing and serving the female beer consumer.  WEB partners with the beer industry to help it grow by authentically and accurately marketing to the female beer enthusiast.  WEB also works with women directly to encourage their beer enthusiasm.  WEB does this work through marketing, focus groups, workshops, and events.  For more information about Women Enjoying Beer and its focus on prime opportunities, please visit WomenEnjoyingBeer.com or Facebook.com/WomenEnjoyingBeer